LONDON, May 1, 2014 /PRNewswire/ --
It's hard to teach kids about money; how to save and why this is
an essential life skill. By the age of 16 most kids have a phone,
have been to a concert, are using public transport and go shopping
with their friends; all these activities cost money! Soon, these
kids will turn into adults and will need to start providing for
themselves. So why not help that transition and start teaching your
kids at a young age the value of saving?
In 2013 NatWest launched their Pigby and friends campaign
which introduced their NatWest First Saver account and the charming
Pigby and his delightful group of friends. The aim is to encourage
parents and young children to start thinking about their saving
potential and to open an account. Among the many features, the
First Saver account offers 1.00% AER/Gross p.a. (variable) interest
and provides regular saving tips throughout the lifespan of the
account holder. It is only available to under-16s.
In addition, NatWest have introduced a mobile and tablet app
which makes saving fun. The app prompts children to save further by
setting targets that, once achieved, will unlock new stalls and
games to play. What better way to get your children involved than
to let them play at the Pigby Fair? There are no hidden costs; the
app is free to download and there is no in-app purchasing which
means it will not cost your app store account a penny.
The app includes NatWest's new Pigby and Friends animated
characters. To start with, you choose your profile, a girl or boy
piglet who then runs the ice cream store at the fair. By selling
ice cream, the user is taught the value of income and, with the
guidance of the app, the user can save or spend their earnings at
the fair.
The app is also programmed to deposit the little piglets'
earnings every 5 minutes at the Pigby Bank. Pigby's friends, who
run the other stores, share how much they have saved and what their
saving goal is.
For a short tutorial on the app or to find out how to download
it, go to the NatWest Pigby's Fair web page.