Dow Jones Newswires Exclusively Reports that Bing Has Increased Microsoft's Paid Clicks
July 08 2009 - 9:52AM
PR Newswire (US)
- Microsoft shares rose by about 0.5% after the Dow Jones story ran
- NEW YORK, July 8 /PRNewswire/ -- On June 23, 2009, Dow Jones
Newswires reported exclusively that the number of clicks on ads
served by Microsoft's Bing search engine jumped 13% in the two
weeks since it was re-launched. Microsoft shares, which opened
lower, rose about 0.5% after the story ran. This market moving news
was unmatched by rival news organizations Thomson Reuters and
Bloomberg. The Dow Jones story, based on data obtained from search
engine marketer Efficient Frontier an hour before they were made
public, boosted Microsoft shares. More than 435,000 financial
professionals in 66 countries turn to Dow Jones for breaking news,
commentary and analysis, including market moving corporate,
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Dow Jones Enterprise Media Group, visit
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