-North American Box Office Up By 2.51 Percent; International Box
Office Up by 5.90 Percent for Summer Period- -PG-13 Rated Movies
Were Strongest Revenue Drivers Across North America- LOS ANGELES,
Sept. 18 /PRNewswire-FirstCall/ -- Rentrak Corporation
(NASDAQ:RENT), today announced the 2009 summer movie season box
office results for both North America and International territories
according to the company's Box Office Essentials(TM) and
International Box Office Essentials(TM) theatrical box office data
collection and analytical services. The top summer box office chart
topper in North America was "Transformers: Revenge of the Fallen"
that helped drive an increase in the summer movie season revenue
total by 2.51 percent as compared to the comparable time period,
May 2 through September 8, 2008. Globally, "Harry Potter And The
Half Blood Prince" was ranked number one and "Ice Age: Dawn Of The
Dinosaurs" earned the greatest amount of foreign box revenue, with
foreign box office revenue for the summer movie season up 5.90
percent as compared to similar period May 2 through September 8,
2008. Summer movie season revenue for 2009 included $4,335,545,158
for all movies across North America, and $10,044,529,301 for all
films internationally. In comparison, for the same date ranges in
2008, North American total summer movie season box office revenue
was $4,229,257,486 and the international revenue tally was
$9,485,164,239. Top-ranking movie rating categories that drove
North American box office revenue included 67 PG-13 rated movies
that earned collectively US$2,004,470,951 and were, again for the
second year in a row, the top box office ticket sales drivers; 31
PG-rated movies that drove US$1,173,515,157 in revenue; 82 R-rated
features that drove US$1,071,841,391 in ticket sales; 8 G-rated
movies that earned US$52,080,035; and 137 Not Rated (NR) films that
brought in US$33,637,624 in ticket sales. Comparatively, during the
summer movie season of 2008, 76 PG-13 rated films led box office
revenue earnings as a ratings category, with 90 R-rated movies as
the second largest North American ticket sales revenue driver, 22
PG-rated movies in third position, 13 G-rated movies in fourth
position and 172 Not Rated (NR) films in fifth position
respectively. "The drawing power of high quality Hollywood feature
films remains very strong as one of America's greatest exports and
global income earners during the 2009 summer movie season,"
commented Ron Giambra, Executive Vice President Worldwide at
Rentrak. "Despite the economic downturn that has impacted consumers
worldwide, Hollywood movies continue to be a huge global draw for
audiences, with discretionary spending on movie theater tickets
increasing as compared to other forms of consumer discretionary and
leisure spending such as dining out , retail purchases and travel
which are noticeably-to-significantly down," Giambra added. The top
ten 2009 summer movie season titles across North America were: May
1st, 2009 thru Sept 7, North 2009 America Rank Title Rating
Distributor Release Date Date Range Gross 1 Transformers: PG13
Paramount 6/24/2009 400,641,549 Revenge of
(NYSE:VIANYSE:andNYSE:VIA.B) the Fallen 2 Harry Potter PG Warner
Bros. 7/15/2009 297,614,366 And The Half (NYSE:TWX) Blood Prince 3
Up PG Disney (NYSE:DIS) 5/29/2009 290,866,563 4 Hangover, The R
Warner Bros. 6/5/2009 272,197,388 (NYSE:TWX) 5 Star Trek PG13
Paramount 5/8/2009 257,171,491 (NYSE:VIANYSE:andNYSE:VIA.B) 6 Ice
Age: Dawn PG 20th Century Fox 7/1/2009 194,224,066 Of The
(NYSE:NWS) Dinosaurs 7 X-Men PG13 20th Century Fox 5/1/2009
179,875,159 Origins: (NYSE:NWS) Wolverine 8 Night at the PG 20th
Century Fox 5/22/2009 176,794,393 Museum: (NYSE:NWS) Battle of the
Smithsonian 9 Proposal, The PG13 Disney (NYSE:DIS) 6/19/2009
161,137,964 10 GI Joe PG13 Paramount 8/7/2009 141,021,754
(NYSE:VIANYSE:andNYSE:VIA.B) The top ten international 2009 summer
movie season chart toppers were: May 1st, 2009 thru Sept 7, 2009
International World Rank Title Reported WW Date Foreign Date Market
Worldwide Countries Range Gross Range Gross Share Cume Rev 1 Harry
59 788,495,945 568,955,595 7.85% 892,998,905 Potter And The Half
Blood Prince 2 Ice Age: 64 778,416,156 606,311,150 7.75%
856,765,746 Dawn Of The Dinosaurs 3 Transformers: 61 677,784,470
366,611,145 6.75% 831,263,387 Revenge of the Fallen 4 Angels &
72 482,835,105 347,874,083 4.81% 485,003,694 Demons 5 Up 40
440,777,065 149,180,076 4.39% 447,683,557 6 Hangover, The 56
436,563,005 163,256,369 4.35% 443,343,500 7 Night at the 64
391,683,769 214,072,170 3.90% 412,437,280 Museum: Battle of the
Smithsonian 8 Star Trek 59 374,685,268 117,042,878 3.73%
383,407,896 9 Terminator 68 349,394,210 236,125,184 3.48%
372,046,055 Salvation 10 X-Men 64 345,535,406 165,173,195 3.44%
364,905,740 Origins: Wolverine Note: all revenue figures are in
U.S. dollars. Rentrak Corporation 2009 -Content in Rentrak box
office updates is produced and/or compiled by Rentrak Corporation
and its Box Office Essentials theatrical box office data collection
and analytical service, and is covered by provisions of the
Copyright Act. The material presented herein is intended to be
available for public use. You may reproduce the content of the box
office updates in any format or medium without first obtaining
permission, subject to the following requirements: (1) the material
must be reproduced accurately; and (2) any publication or issuance
of any part of the material to others must acknowledge Rentrak
Corporation as the source of the material. About Box Office
Essentials Box Office Essentials provides each studio with
password-protected, real-time, web browser-based and 24/7 access to
data pertaining specifically to their movie release titles. A
sophisticated toolset allows studio distribution executives to view
and analyze the information at different levels of detail and
across a multitude of attributes (by theatre circuit, DMA, time
zone, etc.), enhancing their ability to make faster, and better
informed decisions. Additional features include online school
calendars (K-12 and college), interactive release schedule and
24-hour subscriber support. About Rentrak Corporation Rentrak
Corporation, based in Portland, Oregon, is an information
management company serving clients in the media, entertainment,
retail and advertising industries. The company's Entertainment
Essentials suite of services is redefining media measurement in the
digital broadband era. Entertainment Essentials provides customers
with near-real-time, actionable insight into performance of content
distributed over a wide variety of modern media technologies.
Available by license or subscription, each Entertainment Essentials
application allows executives to analyze detailed industry-wide and
title-specific data to make decisions that enhance the bottom line
and provide competitive advantage. For further information, please
visit Rentrak's corporate website at Rentrak.com. Contacts: Rogers
& Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation
CONTACT: Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz,
+1-310-854-8151, , both of Rogers & Cowan for Rentrak
Corporation Web Site: http://www.rentrak.com/
Copyright