TIDMBOOM
Audioboom Group PLC
07 June 2017
Audioboom Group plc
("AudioBoom" or the "Company")
Independently commissioned research into listening trends in the
UK and USA
AudioBoom (AIM: BOOM), the leading spoken word audio on-demand
platform, announces that it has commissioned an independent
research project carried out by Edison into the listening trends of
consumers in the UK and USA. These findings are below:
-- AudioBoom listeners aged between 25 and 44 are listening to
60 podcasts a month
-- More than two thirds said they listen to radio less as a
result of listening to podcasts
-- 63 per cent said they "pay more attention to advertising on
podcasts than advertising on broadcast radio"
-- Six out of ten also said they had bought a product mentioned
in a podcast
Podcasts are fast becoming the spoken-word choice for the
younger people in Britain, enabling big brands and advertisers to
target a thriving audience.
A survey of more than 8,000 listeners by AudioBoom revealed the
average listener aged between 25 and 44 is listening to podcasts
for an average of two hours a day.
The research also revealed that podcasts were drawing audiences
away from traditional broadcasting with 68 per cent admitting they
were listening to radio less as a result of listening to podcasts
and 81 per cent listening to podcasts via their smartphone.
Rob Proctor, CEO of AudioBoom, said: "These figures give us real
insight into how listeners are increasingly turning away from radio
and towards podcasting to get their audio content.
"This is a group who have grown up with smartphones and
podcasting caters to the on-demand and on-the-move generation.
"Unlike traditional radio, our listeners see the benefit in
downloading their own content and having the option to listen to it
when and where they want to."
The figures also reveal how podcast advertising allows brands
better engagement than traditional radio advertising with 63% of
those surveyed(1) saying they would pay more attention to a podcast
advert compared to an advert broadcast on the radio.
Two thirds (60%) also said they had bought a product or service
they had heard about on a podcast and nearly half (44%) said they
were likely to tell friends or family about a product or company
they had heard about on a podcast.
And an overwhelming 93 per cent said that when they downloaded a
podcast, they listened to it all the way through.
Rob Proctor, CEO, added: "Unlike radio, where listeners tune in
and out, these figures reveal podcasts listeners are a highly
committed and engaged audience who give programmes their full
attention.
"Advertisers are increasingly looking towards on-demand spoken
word platforms to reach younger audiences as well as being able to
target the right demographics for brands."
AudioBoom is enjoying a period of significant growth. The
platform receives over 60 million unique file requests per month
and UK growth is being spearheaded in the UK by success stories
such as Untold: The Daniel Morgan Story and They Walk Among Us, a
new wave of British True Crime podcasts, mirroring the success of
US series such as Serial.
Audioboom Group plc
Rob Proctor, Chief Executive Tel: +44(0)20 7403 6688
Officer
David McDonagh, Chief Financial
Officer
Allenby Capital Limited (Nominated Tel: +44(0)20 3328 5656
adviser and broker)
David Hart / James Thomas /
Asha Chotai
Walbrook PR Limited (PR & IR Tel: +44(0)20 7933 8780
Advisers)
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
Notes for Editors
Survey of 8,018 AudioBoom podcast listeners in the US and UK in
March 2017 by Edison Research. Edison Research conducts market
research and exit polling, providing strategic information for
businesses and media organizations worldwide.
About AudioBoom
AudioBoom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. AudioBoom addresses the issue of disparate podcast services
by putting all of the pieces of the puzzle together under one
umbrella, creating a user-friendly, economical experience.
AudioBoom helps content creators share their content via iTunes,
iHeartRadio, Google Play, Saavn, Spotify, Stitcher, Facebook and
Twitter, as well as their own websites and mobile apps.
AudioBoom hosts nearly 12,000 channels, with key ones including
the Associated Press, Trinity Mirror Group, BBC, celebrities such
as Russell Brand, and more.
Top podcasts include Athletico Mince, News Roast, No Such Thing
As A Fish, and Untold: The Murder of Daniel Morgan. AudioBoom
receives over 60 million unique file requests per month and is the
only end-to-end podcasting platform that also operates
internationally, with offices across Europe, Asia, Australia and
Latin America.
For more information for podcasters, advertisers and listeners,
visit audioboom.com.
(1) Survey of 8,018 AudioBoom podcast listeners in the US and UK
in March 2017 by Edison Research
This information is provided by RNS
The company news service from the London Stock Exchange
END
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June 07, 2017 02:01 ET (06:01 GMT)
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