TIDMBOOM
Audioboom Group PLC
01 December 2017
Audioboom Group plc
('AudioBoom' or the 'Company')
Internet Advertising Bureau - Audio Advisory Group
Helping to shape metrics and analytics across the emerging
podcasting industry, which will be vital in the continued growth in
revenues from brands and media agencies
AudioBoom (AIM: BOOM), the leading spoken word audio on-demand
platform, announces it has become the first podcast network to
receive accredited membership to the Internet Advertising Bureau
("IAB UK"'), a UK trade association for digital advertising,
representing the UK's leading brands, media owners and agencies.
AudioBoom joined IAB USA in May of this year.
As a result, AudioBoom will gain access to and consult with IAB
UK's steering and advisory groups that create industry best
practices, educational guides and research.
Other benefits of membership include being present at IAB UK
events, such as the Sound Investment Seminar, and having access to
research, such as 'Advertising in a world without screens', a
future facing, emotive project that tackles, perhaps, the most
disruptive change to the digital industry since the introduction of
programmatic advertising.
Partners within the IAB Member Directory include: Spotify;
Deezer; Soundcloud; Bauer Media Group, a European-based media
company; DAX, the digital audio exchange, and RadioWorks, the
independent radio advertising specialist.
IAB UK currently has over 1,200 members comprising of 850
brands, five agency groups and several independents, media owners,
publishers and ad tech businesses.
Catherine Cribbin, Senior Industry Initiatives Executive and
facilitator of the IAB Audio Advisory Group, said: "We are
delighted to have AudioBoom as members of the IAB and believe they
will be a great addition to our Audio Advisory group. AudioBoom
operates all around the world, but was founded in the UK and have
already helped educate the wider industry about the wonderful world
of podcasting. We are really excited about this partnership."
Rob Proctor, CEO of AudioBoom, said: "Being officially
accredited by IAB in the UK -- and the United States earlier this
year -- is a significant milestone for AudioBoom as we look to
further increase our audio inventory and advertising fill rates.
This illustrates our reach into international markets and our
commitment to be a leader in setting the podcast agenda.
"Podcast advertising is an engaging and cost-effective way for
brands to target audiences. AudioBoom is committed to helping shape
the metrics and research around podcast advertising and look
forward to working internationally with the IAB to achieve this
clarity for brands and agencies."
Audioboom Group plc
Rob Proctor, Chief Executive Tel: +44(0)20 7403
Officer 6688
Allenby Capital Limited (Nominated Tel: +44(0)20 3328
adviser and broker) 5656
David Hart / James Thomas
/ Asha Chotai
Walbrook PR Limited (PR & Tel: +44(0)20 7933
IR Advisers) 8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About AudioBoom
AudioBoom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. AudioBoom operates internationally, with offices across
North America, Europe, Asia, Australia and Latin America, and
addresses the issue of disparate podcast services by putting all of
the pieces of the puzzle together under one umbrella, creating a
user-friendly, economical experience.
AudioBoom hosts nearly 8000 active channels, with key content
partners including Associated Press (US), "Athletico Mince" (UK),
The BBC (UK), Cumulus Media (US) , Edith Bowman (UK), "The Heart of
It with Estée Lalonde" (UK), India Today (India), "News Roast"
(UK), "No Such Thing As A Fish" (UK), Red FM (India), "The Totally
Football Show" (UK), "Untold: The Daniel Morgan Murder" (UK),
"Undisclosed" (US) and Westwood One (US).
Original content produced by AudioBoom includes "The 45th" (US),
"I Almost Knew That" (India), "Corinne Bailey Rae: The Heart Speaks
in Whispers" (UK), "Ctrl Alt Win Podcast" (India), "Deliberations"
(US), "InBox (US), "It's Happening with Snooki & Joey" (US),
"Mission To Zyxx" (US), "The Russell Brand Podcast" (UK) and "Very
Bad Words" (US).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information for podcasters, advertisers and listeners,
visit audioboom.com.
ENDS.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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