OnTheMarket plc Beta Market Appraisal Guide now live for agents
March 15 2019 - 3:01AM
RNS Non-Regulatory
TIDMOTMP
OnTheMarket plc
15 March 2019
15 March 2019
OnTheMarket's "Market Appraisal Guide" now live for agents -
another step towards matching Rightmove's core agent product
set.
Beta Market Appraisal Guide now live
OnTheMarket, the agent-backed property portal, is pleased to
announce that its Market Appraisal Guide tool is now available for
agents to use when preparing appraisals for current and prospective
new clients. The new tool sits alongside the existing reporting
tools which provide property search, viewing and leads performance
data at group, firm, branch and individual property level.
As with the 'Best Price Guide' currently available within
'Rightmove Plus', OnTheMarket's Market Appraisal Guide enables its
agents to access sold prices, comparable properties, local
information and maps and create a report for vendors and landlords
which carries their own branding in conjunction with OnTheMarket's.
The tool is included with agents' listing fees at no additional
cost.
The new tool has been beta tested with OnTheMarket member agents
and refined in line with their feedback. We are now broadening
access to this beta version to all member agents.
The introduction of the Market Appraisal Guide is intended to
help OnTheMarket agents reduce their reliance on Rightmove and
other portals. By using it with vendors and landlords, they will be
reinforcing OnTheMarket's brand and encouraging them to use the
website, which in turn will help the agent-backed portal
succeed.
Another step towards matching Rightmove's core agent products
set
Rightmove's agent product set currently includes 'Efficiency
Tools', such as the Best Price Guide and their 'Intel' market
intelligence reporting, which are included in subscriptions, and
'Additional Products', such as on-site display advertising, direct
response activity and property listings promotions.
Over the coming weeks, OnTheMarket will progressively introduce
a range of products which will aim to match the core agent products
currently available from Rightmove. The market intelligence product
will be included within listings fees whilst the additional
products will be available to purchase on a "menu" basis. As with
OnTheMarket's listing fees, the prices for additional products will
undercut Rightmove's standard tariff and they will be offered in a
manner consistent with the Company's commitment to fair and
sustainable pricing.
More announcements will be made when the next new products are
ready to be launched.
Ian Springett, Chief Executive Officer of OnTheMarket, said:
"We're very pleased to be launching this guide, which is in line
with our strategy to broaden our range of back office tools. We
continue to look for ways to innovate and improve our offering to
agents and property-seekers."
ENDS
For further information, please contact:
TB Cardew (Financial PR adviser) 0207 930 0777 / onthemarket@tbcardew.com
Tom Allison 07789 998 020
Alycia MacAskill 07876 222 703
Ed Orlebar
Background on OnTheMarket:
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is the third biggest UK
residential property portal provider in terms of traffic. It aims
to deliver a market-leading, agent-backed alternative to Rightmove
and Zoopla, offering a first-class service to agents at sustainably
fair prices and becoming the go-to portal for serious
property-seekers.
OnTheMarket plc was admitted to AIM in February 2018 with GBP30
million in new capital in order to support a new growth strategy
for the business.
In January 2019, OnTheMarket delivered more than 7 times as many
phone and email leads and 4 times the number of visits to its
portal compared with February 2018, the month of the Company's
admission to AIM. The portal's traffic in January exceeded 23.5
million visits*, a new monthly record.
At its IPO in February 2018, OnTheMarket was 70% owned by over
two thousand agent firms.
With backing from its agent owners, OnTheMarket has developed
unique sources of competitive advantage such as the thousands of
"New & exclusive" property listings it receives every month
from its agents to display 24 hours or more before they are on
Rightmove or Zoopla.
*Visits comprise individual sessions on OnTheMarket.com's web
based portal or mobile applications by users for the period
indicated as measured by Google Analytics. Data for leads generated
is reported from the Company's operating systems.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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