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Pebble Beach Systems Group
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Pebble announces support for NVIDIA
Holoscan for Media to drive flexible, cost-effective and
sustainable media architectures
Stand 8.C58,
IBC2024, Amsterdam, 13 - 16 September
2024: Pebble, a leading automation,
content management and integrated channel specialist, will showcase
support for NVIDIA
Holoscan for
Media with its PRIMA platform at IBC2024 (stand 8.C58,
RAI Amsterdam, 13 - 16 September). The PRIMA platform works
seamlessly with Holoscan for
Media, and teams from both companies will be on hand at
IBC to discuss the potential of the integrated
technologies.
PRIMA - the Platform for Real-time Integrated
Media Applications - supports a range of applications that help
address the real needs of modern media and broadcast organisations.
Its underlying Kubernetes and Linux architecture makes for simple
implementation on standard hardware on premises, in the cloud or as
a multi-site hybrid deployment. PRIMA is built for flexible
deployment, security, ready scalability and centralised
management.
NVIDIA Holoscan for Media is a software-defined,
AI-enabled platform that allows live video pipelines to run on the
same infrastructure as AI. This open-source platform is built
on industry-wide standards and APIs, including SMPTE ST 2110,
AMWA NMOS, RIST, SRT and NDI.
The PRIMA platform with Holoscan for Media helps
address the challenges of developing integrated environments, as
the industry moves towards software-centric technology and IP
connectivity. Together, the technologies offer potential for
large-scale, sophisticated and integrated systems built around open
standards and seamless interworking.
Pebble, in collaboration with NVIDIA, will
support a set of applications around playout, workflow, and IP
management and control. PRIMA applications add to Pebble's range of
market-leading playout solutions, and developing them within the
open Holoscan for Media environment provides great scope for
implementation and continuing evolution.
"The promise of IP-connected, software-defined
media architectures is around extremely efficient workflows, high
levels of automation, and ready scalability through the cloud,"
said Daniel Robinson, head of product at Pebble. "By integrating
PRIMA with Holoscan for Media, we can now deliver those highly
efficient, high-performance media environments on shared compute
platforms, helping drive down costs and achieve greater
sustainability."
Guillaume Polaillon, product line manager for
live media solutions at NVIDIA, added, "Working with Pebble, we can
provide repurposable, and scalable systems for companies with live
media pipelines to help them meet their creative and operational
demands, while reducing infrastructure footprint."
At IBC2024, Pebble will demonstrate how PRIMA
with Holoscan for Media can help deliver advanced solutions. To
learn more, visit Stand
8.C58.
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About
Pebble
At Pebble we understand that efficiency,
reliability and sustainability are vital for playout operations,
and we know that interoperability with multiple vendors, standards
and technologies is key. As a world leader in automation,
integrated, IP and virtualised playout technology, with systems
installed in more than 70 countries worldwide and over 1500
channels played out under Pebble automation control, we have the
people, the process, and the technology that the broadcast market
needs as it changes and adapts to compete with new entrants in the
video media space. www.pebble.tv
Pebble
contact
Zuzanna Lenart
Direct: +48 518 563 026
Office: +44 1932 333
790
zuzanna.lenart@pebble.tv
Media
contact
Jennie Marwick-Evans
Manor Marketing
+44 7748 636171
jennie@manormarketing.tv
