Premier Farnell Group Announces Live EDGE 2008, its International $100,000 USD Challenge in Support of Green Design
May 06 2008 - 7:00AM
PR Newswire (US)
LONDON and CHICAGO, May 6 /PRNewswire-FirstCall/ -- - Trees Planted
World-Wide to Celebrate Launch of This Year's Challenge Which
Includes a Second Category for Students Premier Farnell plc
(LSE:pfl), the leading multi-channel, high service distributor and
its companies (Newark, Farnell, Premier Electronics, CPC,
Farnell-Newark and MCM) today launched its international
competition Live Edge - Electronic Design for the Global
Environment, now in its second year. The competition is designed to
provide a forum where electronic design engineers and students can
design products that are environmentally friendly through the use
of electronic components. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080506/303579 ) Registration
for news, updates and activities begins on 6th of May 2008 via the
Live EDGE website http://www.live-edge.com/ or on the Live EDGE
Design Challenge group on Facebook. The Live EDGE website will soon
feature social networking tools, and a leading edge community forum
in the near future for engineers to share and develop ideas.
Entries can be submitted between 1st October 2008 and 31st January
2009. Judging will start on the 1st of February 2009 and winners
will be announced on the 2nd of April 2009. The competition is open
to anyone aged 18 or over. Electronics engineers, students and
inventors around the world are invited to submit designs for an
innovative product that utilises electronic components and has a
positive impact on the environment, for example by increasing
energy efficiency or reducing carbon emissions. Full details are
available at: http://www.live-edge.com/. The winning entrant for
both the full-time student and the general/open category will
receive a cash prize of $25,000 USD as well as a design support
package valued at an additional $25,000 USD to move their design
towards production. The support package will include the services
of an electronic design consultancy to help develop the design to
prototype stage, assistance with legal matters and IP registration,
some marketing and publicity, as well as Premier Farnell's help in
securing investment funding. The group will actively market the end
product to millions of customers globally through their leading
edge website, catalogue and direct marketing. In addition, up to 3
entrants for the full-time student category and 3 entrants for the
general/open category will be eligible for 'honourable mentions',
each receiving a cash prize of $5,000 USD. A prestigious and
influential panel of judges from around the world will be announced
in June 2008. It will feature a mix of innovators, engineers,
entrepreneurs, academics, industry leaders and environmental
campaigners; it will be chaired by Sir Peter Gershon, who chaired
last year's event, and he will be joined by John Noble, last year's
winner from Malaysia who is enjoying Premier Farnell's support
currently to take his unique energy saving product to market.
Reflecting the environmentally friendly theme of the competition,
Live EDGE will be largely web-based to avoid international travel
and transportation. For example, the judges will confer online and
it will be possible to view the award ceremony from the competition
website. "The Earth is facing environmental threats on an
unprecedented scale and by unleashing the creativity that exists
within the electronics industry, we can make a positive difference
to these global challenges," said Harriet Green, CEO of Premier
Farnell, plc. "Our first ever Live EDGE had over 3,500 registrants
from over 102 countries last year, providing electronics design
engineers the opportunity to have a true impact on our future and
see their vision become a reality. We have listened to the feedback
from last year's entrants and believe this year's challenge will be
even better as a consequence, particularly by embracing the
enormous role that universities and today's students will play in
our future. Live EDGE has truly become a unique design challenge
for the world as we see our future in the designs of our electronic
design engineers." About Premier Farnell Premier Farnell plc
(LSE:pfl) is a leading high service, multi-channel distributor of
electronic, maintenance, repair and operation products and
specialist services throughout Europe, the Americas and Asia
Pacific. While global in scope, Premier Farnell recognizes the
individual needs of each market and has continued to
internationalize its model accordingly, trading locally under
different brand names. Its primary electronics businesses trade as
Farnell in the UK, Europe, India, Australia and New Zealand, Newark
in the US, Canada and Mexico, and Premier Electronics in Greater
China. In Singapore, Malaysia, and Brazil the operation is known as
Farnell Newark. For more information visit
http://www.premierfarnell.com/ Jenny Peters Premier Farnell plc,
and Asia Tel: +44(0)207-851-4102 Email: Web:
http://www.premierfarnell.com/ Janice Fleisher Newark The Americas
Tel: +1-773-907-5941 Email: Kate Robson Farnell Europe Tel:
+44(0)133-387-5110 Email: Issued by: Jonathan Roberts Pinnacle
Marketing Communications Ltd, Tel: +44(0)208-869-9339 Email:
http://www.newscom.com/cgi-bin/prnh/20080506/303579DATASOURCE:
Premier Farnell plc CONTACT: Jenny Peters, Premier Farnell plc, and
Asia, Tel: +44(0)207-851-4102, Email: ; Janice Fleisher, Newark,
The Americas, Tel: +1-773-907-5941, Email: ; Kate Robson, Farnell,
Europe, Tel: +44(0)133-387-5110, Email: ; Issued by: Jonathan
Roberts, Pinnacle Marketing Communications Ltd, Tel:
+44(0)208-869-9339, Email:
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