Redknee Solutions Inc.
25 September 2007



Media Relations Contact:                Investor Relations Contact:
Heidi Rosenberg                         Jeremy Garcia
NPI PR                                  Buchanan Communications
+1 831-440-2405                         +44 (0) 20 7 466 5000
heidi@npipr.com                         jeremyg@buchanan.uk.com
Dalia Asterbadi                         Colley Clarke
+1 905 625 2636                         +1 905 625 2604
dalia.asterbadi@redknee.com             colley.clarke@redknee.com




Immediate Release                                                   25 September 2007
                                                                            

                              Redknee Solutions Inc
                                        
 VivaCell Selects Redknee USSD Gateway and Self-Care Application Suite to Help
                      Drive Leadership Position in Armenia


  Redknee Enables Eastern European Mobile Operator to Deliver Added Value and
      Flexible Service Options to Meet Demands of Growing Subscriber Base


TORONTO - Sept. 25, 2007 - Redknee Solutions Inc. ("Redknee" or the "Company")
(AIM: RKN), a leading provider of innovative infrastructure software that
monetizes and personalizes services and content for mobile operators, today
announced that its Unstructured Supplementary Services Data (USSD) Gateway and
Self-Care Application Suite has been selected by VivaCell, a subsidiary of
Mobile TeleSystems OJSC (NYSE: MBT), and the leading mobile operator in Armenia.
VivaCell selected the robust USSD Solution in early July 2007, to meet prepaid
and postpaid subscriber demands for flexible applications and services, and to
uniquely distinguish VivaCell in this market.


Ralph Yirikian, VivaCell General Manager, commented:

"With the highly competitive landscape of mobile communications in Armenia, it
is critical that we provide a differentiated offering to gain and retain
subscribers, and grow our market leadership presence. We needed a flexible and
powerful turnkey solution that would easily integrate with our existing systems,
and allow us to readily add additional USSD services as needed to broaden our
solution portfolio. The Redknee USSD was the optimal solution that provided the
features and scalability we require, and the professional response and follow up
we received from Redknee was head and shoulders above the other vendors we
evaluated."


VivaCell selected the Redknee USSD Gateway to allow seamless integration with
its existing USSD services, and to simplify the introduction of additional
services through the open API. The USSD Portal provides a unified and
interactive interface that is supported by all GSM handsets without the need for
special SIM cards or custom modifications.


Redknee will enable VivaCell to reduce missed call network usage, or "beeping",
as VivaCell subscribers will now have the ability to send instant CallMe
requests, such as in cases when they have extended their own allotted prepaid
minutes, which enables additional potential revenue from low ARPU(Average
Revenue Per User) subscribers by having other parties initiate calls. Redknee
helps VivaCell facilitate financial transactions that are simple, safe and fast
including CreditMe, Transfer Funds, and Balance Inquiry, allowing more
subscriber flexibility and reducing customer service representative queries for
the operator. The USSD suite provides a unified platform that supports both
prepaid and postpaid subscribers, and it facilitates multi-language support
based on subscriber preference, allowing the operator to serve a broader base
with more options.


Lucas Skoczkowski, CEO at Redknee, added:

"Clearly, value-added services differentiate mobile operators, particularly in
competitive emerging markets, and Redknee enables these operators with the
ability to integrate new service options quickly and gain competitive edge. By
selecting the Redknee solution, operators like VivaCell will gain market
advantage through the ability to offer a wide variety of differentiated services
to their subscriber base. We are very pleased to be selected by VivaCell, and
increase the Redknee presence in the Eastern European market."


For more information about Redknee, visit www.redknee.com.


About Redknee
Redknee (RKN : AIM), established in 1999, provides real-time monetization and
personalization products, solutions and services to over 30 mobile operators
globally. Redknee Monetization products enable mobile network operators to
optimize the lifetime value of each subscriber through advanced billing, rating
and charging. Redknee Personalization products enable operators to offer
personalized voice, messaging, and data services for the enterprise and
consumers to meet mainstream, niche and individual market segment requirements.
Redknee customers provide services to over 290 million wireless subscribers in
over 20 countries. Redknee Solutions Inc. is the parent of the wholly-owned
operating subsidiary Redknee Inc, and its various subsidiaries. References to
Redknee refer to the combined operations of those entities. For more
information, visit www.redknee.com.


About VivaCell

VivaCell is the leading Armenian mobile operator, providing a wide range of
Voice and Data services. Since its launch on 1st July 2005, in a short period of
time VivaCell has managed to build a nationwide network and a considerable
customer base. VivaCell drives the development and offering of innovative mobile
communications products, services and features in the Armenian mobile
communications market. For more information, visit www.vivacell.am

***
Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator in Russia
and the CIS. Together with its subsidiaries, the Company services over 76
million subscribers. The regions of Russia, as well as Armenia, Belarus,
Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and
subsidiaries are licensed to provide GSM services, have a total population of
more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on
the New York Stock Exchange (ticker symbol MBT). Additional information about
MTS can be found at www.mts.ru



                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
NRAPUURGBUPMPPC

Redknee Sol. (LSE:RKN)
Historical Stock Chart
From Jul 2024 to Jul 2024 Click Here for more Redknee Sol. Charts.
Redknee Sol. (LSE:RKN)
Historical Stock Chart
From Jul 2023 to Jul 2024 Click Here for more Redknee Sol. Charts.