TIDMBBSN
Brave Bison Group PLC
24 July 2018
24 July 2018
Brave Bison Group plc
("Brave Bison" or "the Company")
Brave Bison to launch two new channels - Mutha and Perk
Brave Bison, the social video company, today announces its plans
to launch two new multi-platform channels, Mutha and Perk. Due to
launch in August 2018, the two channels will help brands connect
with an audience of consumers, aged 16-34, on the themes of
sustainability and conscious living through Mutha, and work and
careers through Perk. They are an exciting addition to the
Company's existing portfolio of 18 successful owned and operated
social media channels across Facebook, YouTube and Instagram.
The creation of the two channels follows extensive research by
Brave Bison that led the Company to look at two areas that are
underserved versus audience demand, as well as having enormous
potential to serve the objectives of major brands and
organisations. The channels will work with established influencers
as well as a cast of everyday people to educate and inspire
behaviour change through the vehicle of entertainment, continuing
Brave Bison's mission to create 'content with a purpose'.
Mutha
Mutha will celebrate sustainable and conscious living, working
with organisations, brands and individuals to create content that
celebrates taking positive action to inspire its audience into
behaviour change; an antidote to much of today's negative media
narrative on the subject. Total multi-platform viewing globally for
sustainability is around one billion per month (1) and 85% (2) of
Gen Z and millennials say they always or sometimes buy from brands
that support causes they believe in and nearly nine in ten say that
buying products from brands that have 'social good' components
makes them feel better about spending money.
Mutha's kick-off will include a focus on the United Nations
Environment Programme, which has an aligned agenda in this space;
namely working for a healthy and more resilient natural environment
and climate, with better jobs, less pollution and improved lives
for people. Some of UN Environment's work can be seen in its Tiny
House initiative, currently exhibiting in New York, which showcases
sustainable design that provides quality, affordable housing while
limiting the overuse of natural resources and protecting against
climate change.
Perk
Perk will celebrate individuals who've found their work niche in
order to inspire a future generation of workers, all through a lens
focused on entertaining and real people. Gen Z is the most
entrepreneurial generation and many companies are struggling to
attract young talent who reject what they see as the traditional
corporate model of work which lacks a sense of purpose and
individualism. 76% of Gen Z would describe themselves as
'responsible for driving their career' and while salary is
important to this group, 74% rank purpose ahead of a paycheck (70%
for millennials).
Both Mutha and Perk will offer a range of hero, hub and hygiene
content, creating short newsfeed content as well as longer,
presenter-led formats with a strong focus on people and their
experiences.
The new channels increase Brave Bison's existing portfolio of 18
successful owned and operated social media communities across
Facebook, Instagram and YouTube. Brave Bison's properties,
including Slash Football, Viral Vault, Rebel FC, Canvas, Viral TRND
and Superviral TV, reach over 1 billion people a week. According to
the global leaderboard of "Most Views by Media and Entertainment
Properties" produced by Tubular Labs, the leading global video
measurement and analytics platform, Brave Bison's channels on
Facebook and YouTube had more than 5.6 billion views in May 2018.
Over the last quarter, Brave Bison was on average the fourth
biggest in this leaderboard category.
Claire Hungate, CEO of Brave Bison, commented: "The launch of
Mutha and Perk will give brands the opportunity to reach Gen Z and
millennial consumers on topics we know they are interested in and
passionate about. The channels will benefit from Brave Bison's
proven, creative expertise in producing exciting and engaging
content aimed at this audience.
"We want Mutha to be a celebration, shining a light on the
people and companies who are taking action to make the world a
better place to inspire everyone else to do the same.
Sustainability is high on the agenda of many companies who
recognise that young consumers often make purchasing decisions on
the back of their perception of the environmental credentials of an
organisation.
"Perk will provide a voice for those young individuals who are
smashing their careers by finding their niche and building their
brand. We want the result to be an inspiration for our future
workforce who don't want patronising careers advice from
corporations. It's an opportunity for companies to connect
themselves to content about young entrepreneurial workers, or
'perkers', and establish themselves as places these people will
want to work.
"The channels are another step in delivering our new strategy.
We want to build on our strength in working with brands, creators
and platforms to create, distribute and monetise video that's fit
for a digital world. Our owned and operated portfolio of channels
is key to this. These platforms not only provide brand-safe
distribution channels but are also revenue-generating in their own
right."
Footnotes:
(1) Source: Tubular Labs
(2) Source: YPULSE
(3) Source: MONSTER.COM
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Email: jackbates@bravebison.io
Manager
Redleaf Communications
Robin Tozer Tel: 020 3757 6867
Email: bravebison@redleafpr.com
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
NRAEAPXLALFPEEF
(END) Dow Jones Newswires
July 24, 2018 06:00 ET (10:00 GMT)
Rightster Grp (LSE:RSTR)
Historical Stock Chart
From Oct 2024 to Nov 2024
Rightster Grp (LSE:RSTR)
Historical Stock Chart
From Nov 2023 to Nov 2024
