Brave Bison Group PLC BBSN launches Slick on Snapchat to 40M viewers
February 10 2020 - 2:00AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
10 February 2020
RNS Reach announcement (non-regulatory)
10th February 2020
Brave Bison Group plc
("Brave Bison" or "the Group")
Brave Bison launches Slick on Snapchat Discover to 40M unique
viewers
Social video company Brave Bison, (AIM: BBSN), is pleased to
announce the successful launch of its Snapchat show, Slick, which
has attracted over 40M unique viewers in less than two months.
Advertising executive Kate Burns, who was appointed as Chief
Executive Officer of Brave Bison in April 2019, has led a shift in
focus to other platofrms such as Snapchat, which has become a
profitable revenue stream for the company through multiple
successful shows.
Historically, the likes of Facebook and YouTube have offered
publishers and content creators an established route into
generating revenue. Snapchat, on the other hand, has seemed a less
obvious choice. Recently, as the app continues to grow and evolve,
untold success stories have emerged from early adopters of the
platform. Understanding the importance of adapting to new
platforms, Brave Bison took the time to understand the unique
environment of Snapchat Discover, which has led to a string of
successes.
In 2019, Brave Bison launched Slick - a show aimed at a young
audience, focused on male grooming. The show features a hand-picked
selection of the most engaged-with content and creators, repurposed
specifically for Snapchat. For Slick, Brave Bison opted to sustain
and grow its programming organically within the Snapchat Discover
model.
This strategy proved successful for Brave Bison. Within months,
the company has seen enormous growth on the platform, launching 4
shows to date. Slick has already reached 40M unique viewers since
launch on December 2nd 2019 (for reference the Buzzfeed UK website
receives 18M unique users per month). It has built up 2M
subscribers within 4 weeks from launch, reaching a highly engaged
13-24 year-old male audience. The launch of Slick is one of many
examples of the success of Brave Bison on Snapchat, creating
content that engages the coveted Gen Z audience.
Kate Burns comments: "We had strong faith in Snapchat, which led
us to a period of experimentation on the platform. We started
experimenting with what the audience wanted and tailoring the
content specifically to that need. Within just 6 months we have
built a strong net revenue advertising business on Snapchat
Discover. The fast success of Slick shows how effective the
platform can be for content makers when all components are in
place."
By finding success on platforms such as Snapchat Discover, Brave
Bison continues to operate in a dynamic manner where it can
understand and adapt to new social platforms.
-ENDS-
For further information please contact:
Rebecca Abigail ltd
Sebastian Aristizabal-Oviedo, Director
Email: sebastian@rebeccaabigailpr.com
Telephone: +44 207 849 4513
About Brave Bison:
Brave Bison is a social video company, specialising in
cross-platform video content, connecting global audiences through
social media. Its online communities reach over 135 million
followers and the Brave Bison Studio provides expertise across
strategy, research, data-driven insights, creative and
production.
Brave Bison is one of the largest YouTube channel partners, with
over 700 channels offering targeted inventory opportunities,
alongside in-house specialists that deliver audience development
and optimisation.
Its cultural connections and extensive networks have built the
business long-standing client relationships with brands including
P&G, LandRover and Lego. With over 70 members of staff across
London, Singapore, Japan and Korea, the 8-year-old business
continues to stay at the forefront of this fast-moving digital
age.
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END
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