TIDMSBDS
RNS Number : 0223Z
Silver Bullet Data Services Grp PLC
20 January 2022
20 January 2022
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
Contract Wins and Sub-Contract Wins through Salesforce
Partnership
Silverbullet, a provider of digital transformation services and
products, is pleased to announce a number of recent Group contract
wins and general marketing services projects, as well as several
sub-contract wins through its partnership with Salesforce. These
contracts are expected to generate combined sales of approximately
GBP425,000 during 2022.
GENERAL MARKETING SERVICES PROJECTS
Haier Europe
Silverbullet, through its partnership with Local Planet, now
supports Haier Europe (part of Haier Smart Home,) to optimise their
adtech and martech infrastructures. The project is aimed to
highlight the main opportunities for growth, improve processes and
governance, unlock the potential of data and drive use cases.
Silverbullet have been assigned to develop and deliver a detailed
assessment and gap analysis, with the goal of incrementally
enhancing the client's data-driven advertising and marketing.
Global consumer-packaged goods company
Silverbullet has expanded its partnership with one of its
longest-standing clients in the US market. Silverbullet's US-based
consulting team will support the consumer-packaged goods ("CPG")
organisation and all brands within its portfolio via a year-long
retainer to design, develop and execute its consumer data strategy.
This includes collection, enrichment and cross channel activation
across multiple touch points. This latest assignment further
cements the trust, based long-term partnership, between this global
CPG organisation and Silverbullet Data Services.
Financial Services company
Silverbullet is working with a financial services client to
allow them to run high-standard data-driven marketing activities in
a cookie-less world. In particular, Silverbullet will support the
client in the centralisation of the management of data, use cases
and martech systems.
SALESFORCE PARTNERSHIP
Sub-contract wins through Salesforce partnership
Silverbullet has won a number of sub-contract wins through its
partnership with Salesforce. Silverbullet has further expanded its
partnership with Salesforce, scaling up campaign delivery for
Salesforce customers across its 'Marketing Cloud' solutions.
Silverbullet are the chosen partner to work alongside the
Salesforce campaign delivery team supporting a leading global
lingerie, clothing, and beauty retailer and a multinational
conglomerate company. Silverbullet will leverage its expertise in
coding, building content, email testing and rendering across the
Salesforce 'Marketing Cloud', feeding into the delivery of
multi-variant emails across numerous markets.
Furthermore, Silverbullet was engaged to implement Salesforce
'Marketing Cloud' and 'Interaction Studio' for a media and
journalism company based in Australia. After the initial phase of
work, this client has engaged Silverbullet to complete additional
use cases to drive value from the platform which is on a pay as you
go basis.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"We are delighted to have secured these contract wins, which
reflect the satisfaction and fulfilment of our clients' needs
through the unique capability and expertise we offer in this highly
specialist area.
"Additionally, we are extremely pleased to be a trusted partner
to Salesforce, who we have had a long-standing four-year
relationship with. We are trusted to deliver our services,
knowledge and capability to their clients through our leading
digital transformation services and products. We are continuing to
pick up real global momentum and look forward to providing further
updates in due course."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial and Nominated
Adviser 0207 409 3494
James Spinney / James Bellman
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018 (as amended).
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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END
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