TIDMSBDS
RNS Number : 2214B
Silver Bullet Data Services Grp PLC
10 February 2022
10 February 2022
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
Contract Wins and Renewals
Silverbullet (AIM: SBDS), a provider of digital transformation
services and products, is pleased to announce a number of new
contract wins and contract renewals.
Digital platform relationship with Treasure Data
Silverbullet has a Global Gold Partnership with Treasure Data
(the highest level of partnership that Treasure Data operates), the
leading enterprise customer data platform backed by Softbank Corp.,
the Japan-based operating company.
Through its long-term partnership with Treasure Data,
Silverbullet has won two new global client contracts.
1. The first contract is with a Global hospitality brand, to
manage the integration and implementation of their chosen customer
data platform. This is a crucial phase for the client, as
Silverbullet continues to build on the strategy and roadmap defined
over the last six months. Silverbullet will inform their digital,
programmatic and customer relationship management strategy,
bringing to life the role of the customer data platform.
2. The second contract is a Japanese multinational conglomerate.
After a very successful implementation of the Treasure Data
platform, the client has continued its partnership with
Silverbullet. Silverbullet will now focus on the use of its full
range of services beyond customer data platform technical
support.
Through the Global Gold Partnership with Treasure Data,
Silverbullet is perfectly positioned as the preferred provider of
digital transformation services and products as these new global
clients expand in their own right.
Andrew Smith, Senior Partner Success Manager of Treasure Data,
commented : "Silverbullet is one of Treasure Data's most valued
Global Gold Partners which is continuing to deliver significant
product and data implementations for us globally. We are delighted
to be announcing these new global client contracts and look forward
to more growth together in 2022."
Services platform win continues from partnership with
Salesforce
Silverbullet continues its momentum of contract wins from its
deep and expanding relationship with Salesforce, following on from
numerous sub-contract wins secured since the start of this
year.
1. contract with a leading Swiss Beverage Manufacturer. With
specialism around their Pardot solution on behalf of a Swiss
Beverage Manufacturer, Silverbullet's role will be to fill the gap
between the business and the technical team, guiding the customer
on best practices around the use of Pardot, end-to-end management
of the integrations, alongside the set-up of email templates and
landing pages.
Contract Renewals
Silverbullet has had two contract renewals further expanding its
partnerships with two of its largest and longest-term global
clients.
1. The first contract renewal is with a global beverage company
to expand into a new territory in Mexico. Silverbullet's US based
consulting team will support the organisation and all brands within
its portfolio via a yearlong retainer, to design, develop and
execute its consumer data strategy.
2. The second renewal is with a leading UK broadcaster. The
client has continued their relationship with Silverbullet,
confirming a new scope of work for its next phase in data and
digital transformation. Silverbullet will be providing on-going
managed services for the client centred around technical support
and strategy design across their new Customer Data Platform.
The latest renewals further cement the trust of these clients
based on these long-term partnerships with Silverbullet as the
provider of digital transformation.
TV Transformation to Digital
Silverbullet has signed a new contract with RSMB, the TV
audience research company that helps the UK media research industry
meet the challenges of rapid changes in consumer media use, to
utilise digital technology to measure the consumption of TV more
accurately. RSMB is responsible for the Survey Design, Methodology
& Quality Control of the Broadcasters' Audience Research Board
("BARB") panel which delivers UK television ratings and is the
backbone to the UK's broadcast media measurement industry. As well
as BARB, RSMB provide measurement solutions for a range of clients
including Radio Joint Audience Research, The Institute of
Practitioners in Advertising TouchPoints and Sky's CFlight which is
currently being enhanced to include ITV and Channel 4.
With the addition of RSMB, Silverbullet can now support its
broadcaster clients in measuring the success across the entire TV
landscape. Silverbullet continues to support global broadcasters in
their data and digital transformation journey. The Company's
expertise in the TV data transformation space has enabled the Group
to develop a strong client base of global broadcasters since 2019,
including SBS, Network 10, Channel 4, ITV, RTÉ, Austerio and ARN.
This provides Silverbullet with a unique position in understanding
in how broadcasters reach their audiences. Silverbullet is now a
market leader in global TV industry for providing transformational
services as Broadcasters position themselves from liner to data and
digital.
Ian James, Chief Executive Officer of Silverbullet, commented:
"We are delighted to have secured these contract wins and renewals.
We now have a very strong client base and look forward to
continuing to work with them providing our leading digital
transformation services and products. These wins highlight the
recognition of Silverbullet's expertise in the data transformation
space."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial
and Nominated Adviser 0207 409 3494
James Spinney / James Bellman
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence 07793 839
Chandler 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018 (as amended).
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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