TIDMSBDS
RNS Number : 7945B
Silver Bullet Data Services Grp PLC
16 February 2022
16 February 2022
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
Recent 4D Engagements
Silverbullet (AIM: SBDS), a provider of digital transformation
services and products, is pleased to announce a number of recent 4D
Context Outcomes Engine ("4D") engagements with the the Group's
flagship digital marketing product.
4D is a contextual intelligence cloud-based platform that
enables advertisers to connect with consumers in the post-cookie
advertising era. Google's announcement of the third-party cookie
phase out by the end of 2023, allows advertisers to find new
products such as 4D to reach the right audience at the right moment
in time, all in a privacy-safe manner and brand suitable
manner.
We are delighted to announce some key new engagements for 4D's
technology, which is designed to serve advertisrs in the
post-cookie world:
AXA UK
4D Drives Outstanding Results in Video
AXA partnered with 4D to explore its enhanced video offering.
AXA wanted to target video content surrounding their insurance
message to raise brand awareness. With 4D Video the brand was able
to further compete against the competition by using its proprietary
contextual video technology, targeting logos within the video
asset, to analyse and assess context topics relevant to the
insurance sector.
Outcome: 4D exceeded AXA's expectations of 70% video completion
rates to 95%. Furthermore, the brand saw a significant boost in
performance, increasing scale and audience reach.
Megan Anderson, Brand Marketing Manager of AXA UK commented:
"By activating with 4D Context Outcomes Engine, we were able to
drive performance, brand awareness and engage consumers interested
in purchasing insurance across four different contextual
strategies. The results spoke for themselves, in just a month we
saw a 25% increase in Video Completion Rate (VCR) across skippable
videos."
Renault
4D Beats Google's Contextual Targeting in Performance
Renault wanted to target consumers on the features of their
latest electric vehicle model, and sought to bring awareness
through educational content. Renault was using Google DV360
contextual targeting, a solution that has long been used by
advertisers, and was yielding mixed results. The car manufacturer
needed a better solution and so ran an A/B test against 4D.
Outcome: 4D outperformed Google DV360 contextual targeting
across all metrics, seeing powerful results including 133% increase
in Click-through rates and 51% increase in page views. 4D saw
better engagement, more views and less cost to Renault.
A Global Brewing Company
4D Drives Insights to Improve Marketing ROI
A global brewing company partnered with 4D as a part of their
cookie-less testing initiative to target environments relevant to
people who were preparing for Dry January and geared towards more
health and environmentally conscious individuals. The brand
leveraged 4D to raise brand awareness and reach relevant consumers
across video creatives.
Outcome: 4D's next-generation insights helped the brand identify
the type of
content their audience were engaging in, meaning they gained
invaluable insights into their customers, helping them to identify
new advertising strategies and acquire audiences they had not
reached before.
Greene King
4D Drives Footfall and Boosts Performance
Greene King has partnered with 4D to drive footfall and traffic
into physical pubs during a Football Championship event. Greene
King wanted to increase its brand image during the sporting event,
to closely align its brand with the event itself, and increase
consideration amongst fans and viewers as they watched the games in
their pubs instead of competitor locations.
Outcome: 4D boosted performance for Greene King and drove higher
quality impressions that therefore nurtured higher engagement. 4D
helped Greene King gain 1.7x more bookings than two legacy
contextual solutions, and resulted in 56% more online clicks, which
saw the brand acquire new customers.
A High-End Global Luxury Fashion Brand
4D Builds Luxury Brand Awareness in Video
This well-known global business wanted to drive brand awareness
amongst new consumers. This client partnered with 4D to drive
awareness through custom-made contexts and to better understand
what content the target audience were engaging in, with a focus on
video.
Outcome: By partnering with 4D, the company expanded scale by
reaching new consumers, exceeding their expectations. The brand saw
maximized cost effectiveness, and was able to find adjacent,
engaged users and potential new customers.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"We are delighted to have secured these project wins through our
4D technology platform delivering business advantage and market
leading outcomes for clients. 4D is a product designed for the
post-cookie era, and an important part of Silverbullet's overall
data offering. To work with such prestigious brands and companies
to improve marketing outcomes demonstrates the long-term value that
4D brings to the advertising ecosystem. I look forward to further
updating the market in due course."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial
and Nominated Adviser 0207 409 3494
James Spinney / James Bellman
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence 07793 839
Chandler 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018 (as amended).
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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