Schwab Launches Unique Schwab.com Film Series With CEO Chuck Schwab
May 26 2005 - 2:17PM
PR Newswire (US)
Schwab Launches Unique Schwab.com Film Series With CEO Chuck Schwab
'On the Side of the Investor' Reveals Schwab Founder's Continued
Passion for Helping Individual Investors Through Documentary-Style
Interviews SAN FRANCISCO, May 26 /PRNewswire-FirstCall/ -- The
Charles Schwab Corporation has launched a unique series of filmed
"conversations" on schwab.com with its Founder and CEO Charles R.
Schwab, who shares his views on a range of investing and industry
topics. "These interviews get to the heart of Chuck Schwab's
passion for investing and helping investors reach their goals,"
said Becky Saeger, Schwab's Chief Marketing Officer. "With a
30-year record of innovation and advocacy for individual investors,
who better than Chuck Schwab to reassure the American public that
investing can still play a key role in helping people achieve
financial security?" Produced by Euro RSCG New York and directed by
prominent photographer and cinematographer Albert Watson, "On the
Side of the Investor" launched with seven interview segments.
Investors are being directed to the film by national print and
online banner advertisements. The ads contain excerpts from the
interviews, designed to entice people to click-through and view
more or to direct them to schwab.com. New interview segments will
be added in the future. "Chuck Schwab built a new kind of brokerage
business challenging the industry on behalf of the investor with
his credibility, candor and confidence in the future," said David
Jones, CEO of Euro RSCG New York. "These online films demonstrate
his financial straight talk and common sense approach to investing
and will be a beacon in a crowded category where consumers are not
sure who's really on their side." The print advertisements will be
placed strategically in key publications, including The New York
Times, The Wall Street Journal, Investor's Business Daily and
Barron's. Online banners will run on key web sites and portals
including Yahoo!Finance, MSN Money, CNN.com, MSNBC.com, MarketWatch
and WSJ.com. Saeger pointed out that there's clearly an appetite
for hearing from the company's leader given the strong "opt-in"
response from recent online campaigns. "These videos offer an
intimate flavor of Chuck Schwab, providing the industry leadership
that's so needed today," Saeger said. "It's hard in the confines of
traditional advertising to spend the appropriate amount of time
that these important topics require. This online interview approach
takes optimum advantage of the medium to help demonstrate what sets
Schwab apart, what it stands for, and how the company remains
committed to helping individual investors and advisors who serve
them." About Charles Schwab The Charles Schwab Corporation (NYSE /
Nasdaq: SCH), through its operating subsidiaries, provides
securities brokerage and financial services to individual investors
and the independent investment advisors who work with them. With
over 7 million individual investor accounts and more than $1
trillion in client assets, The Charles Schwab Corporation is one of
the nation's largest financial services firms. Its subsidiary
Charles Schwab & Co., Inc. (member SIPC) provides a complete
range of investment services and products, including an extensive
selection of mutual funds; financial planning and investment
advice; retirement plans; referrals to independent fee-based
investment advisors; and custodial, operational and trading support
for independent fee-based investment advisors. Its subsidiary
Charles Schwab Bank, N.A. (member FDIC) provides banking and
mortgage services and products. The Corporation's other operating
subsidiaries include U.S. Trust Corporation (member FDIC) and
CyberTrader(R), Inc. (member SIPC). These companies' Web sites can
be reached at http://www.schwab.com/, http://www.schwabbank.com/,
http://www.ustrust.com/, and http://www.cybertrader.com/.
DATASOURCE: Charles Schwab CONTACT: Glen Mathison of Charles
Schwab, +1-415-636-5454, or Web site: http://www.schwab.com/
Copyright