Smurfit Kappa GrpPLC Statement re Smurfit Kappa's industry-leading designs triumph at Red Dot Awards
November 07 2016 - 2:00AM
UK Regulatory
TIDMSKG
Smurfit Kappa's industry-leading designs triumph at Red Dot
Awards
Five innovative products given prestigious global creative
design award
SKG.I SKG.L
Smurfit Kappa has walked away with five of the most prestigious
design awards from the internationally recognised Red Dot Award for
Communication Design. From over 17,000 entries from 46 different
countries, the Smurfit Kappa products stood out for their industry
leading, game-changing designs. Previous winners include global
brands such as Apple, Samsung and Phillips.
Smurfit Kappa teams from Germany, Poland and Spain, created a
series of unique designs helping to elevate consumer
experience.
The team in Germany rose to the challenge of creating a
packaging solution that would encourage both healthy eating habits
and sustainable behaviour. The result was the "Cardboard
Playground" - a ground- breaking design for apples which transforms
into a fun toy for children.
The German team also came up with clever packaging for eggs
which removes the need for consumers to open the pack to check if
any are broken.
For pet-lovers in Poland the traditional plastic cat carrier was
turned into an eco-alternative. Made entirely from cardboard,
'Catventure', transforms from cat carrier to cosy home in one swift
and simple move.
The second Polish winner was the 'SoFruPack' which transports
fruit punnets securely to keep them fresh and unspoilt.
The challenge of carrying a pair of heavy bottles safely and
easily was solved through the handy 'Strong Grip' container in
Spain.
All five products were recognised by Red Dot for their
innovative designs, use of sustainable materials and consumer
convenience. Helping customers meet and exceed consumer needs is
what drives Smurfit Kappa and its designers each and every day.
Arco Berkenbosch, Vice President Innovation and Development,
Smurfit Kappa said: "We are very proud and honoured to have won
five coveted Red Dot Awards and to be recognised in the most
prestigious field of design. These awards are testament to our
world-class designers who are setting the global benchmark for
creativity and innovation."
Tony Smurfit, Smurfit Kappa Group CEO, added: "Our continuing
commitment to innovation reflects our customer-led focus.
Innovation reduces supply chain cost and positions packaging as a
highly effective merchandising medium."
ENDS
Sinead Gill FTI Consulting
Smurfit Kappa
T: +353 1 202 7157 T: +353 1 663 36 86
E: Sinead.gill@smurfitkappa.com E: smurfitkappa@fticonsulting.com
About Smurfit Kappa
Smurfit Kappa is one of the leading providers of paper-based
packaging solutions in the world, with around 45,000 employees in
approximately 370 production sites across 34 countries and with
revenue of EUR8.1 billion in 2015. We are located in 21 countries
in Europe, and 13 in the Americas. We are the only large-scale
pan-regional player in Latin America.
With our pro-active team we relentlessly use our extensive
experience and expertise, supported by our scale, to open up
opportunities for our customers. We collaborate with forward
thinking customers by sharing superior product knowledge, market
understanding and insights in packaging trends to ensure business
success in their markets. We have an unrivalled portfolio of
paper-packaging solutions, which is constantly updated with our
market-leading innovations. This is enhanced through the benefits
of our integration, with optimal paper design, logistics,
timeliness of service, and our packaging plants sourcing most of
their raw materials from our own paper mills. Our products, which
are 100% renewable and produced sustainably, improve the
environmental footprint of our customers.
Check out our micrositeopenthefuture.info. Find us on Twitter at
@smurfitkappa and on LinkedIn at 'Smurfit Kappa'.
smurfitkappa.com
About the Red Dot Design Award
The Red Dot Design awards celebrate and recognise outstanding
design quality and were started in 1955.
The 2016 awards were selected by a jury of 26 industry experts
during an extensive evaluation and appraisal process lasting
several days. The jury consists of well-known designers as well as
respected professors and journalists in the design industry.
Award winners were honoured on November 4, 2016 in Berlin,
Germany at the Red Dot Gala and are invited to present their
award-winning projects at the Designers' Night in the E-Werk
Berlin.
To find out more about the Red Dot Awards visit:
http://red-dot.de/cd/de/
View source version on businesswire.com:
http://www.businesswire.com/news/home/20161106005047/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
November 07, 2016 02:00 ET (07:00 GMT)
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