Smurfit Kappa GrpPLC Statement re First Digital Post-Print Corrugated Press
April 05 2018 - 2:00AM
UK Regulatory
TIDMSKG
5 April 2018
Smurfit Kappa and HP bring first digital post-print corrugated
press to Europe
Smurfit Kappa is installing a revolutionary new industrial-scale
HP PageWide C500 digital press for corrugated printing which will
provide greater customisation and flexibility for customers.
The HP PageWide C500 Press, which will be the first commercial
HP single pass press in Europe, is HP's most technologically
advanced digital press for corrugated application. The press will
be installed in Smurfit Kappa's Interwell plant in Austria.
With a fully integrated stack-to-stack workflow, the press
combines digital simplicity with off-set replaceable print quality
on both coated and uncoated paper. The cutting-edge technology will
provide brand owners with customised packaging solutions that can
drive sales across both online and traditional sales channels.
Smurfit Kappa is the European leader in shelf-ready and
eCommerce packaging development which are delivered through its
ShelfSmart and eSmart services. The graphic flexibility and quality
of the new HP PageWide C500 Press will further enhance the
company's service to drive brand recognition and provide
fit-for-purpose packaging.
Furthermore, the HP water-based inks facilitate printing on both
primary and secondary food packaging without an additional barrier
which can comply with even the most stringent global food safety
regulations.
Speaking about the investment Saverio Mayer, Smurfit Kappa CEO
of Europe, said: "This new press is the perfect solution for our
Interwell plant. It comes after a successful collaboration between
Smurfit Kappa and HP.
"We are both early adopters in our respective industries and
constantly strive to provide pioneering, market-leading solutions
for our customers."
"We are delighted that Smurfit Kappa will be the first in Europe
to install the C500 Press which showcases brand new technology and
offers all the flexibility of digital printing. This press is going
to fundamentally change the corrugated industry by digitalising
it," said Cristóbal Macedo,Director,EMEA
CorrugatedBusinessDirector, HP Inc.
The press will be installed in April and will support Smurfit
Kappa's extensive customer base in the Fast Moving Consumer Goods
(FMCG) sector by strengthening the power of their brands in an
increasingly competitive, consumer-focused world.
ENDS
Contact for media:
Sinéad GillSmurfit KappaT: +353 1 202 7157E:
sinead.gill@smurfitkappa.com
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading
providers of paper-based packaging solutions in the world, with
around 46,000 employees in approximately 370 production sites
across 35 countries and with revenue of EUR8.6 billion in 2017. We
are located in 22 countries in Europe, and 13 in the Americas. We
are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive
experience and expertise, supported by our scale, to open up
opportunities for our customers. We collaborate with
forward-thinking customers by sharing superior product knowledge,
market understanding and insights in packaging trends to ensure
business success in their markets. We have an unrivalled portfolio
of paper-packaging solutions, which is constantly updated with our
market-leading innovations. This is enhanced through the benefits
of our integration, with optimal paper design, logistics,
timeliness of service, and our packaging plants sourcing most of
their raw materials from our own paper mills.
Our products, which are 100% renewable and produced sustainably,
improve the environmental footprint of our customers.
Follow us on Twitter at @smurfitkappa and on LinkedIn at
'Smurfit Kappa'.
www.smurfitkappa.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180404005978/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
April 05, 2018 02:00 ET (06:00 GMT)
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