Smurfit Kappa GrpPLC Statement re Shelf Facer Technology
September 21 2018 - 2:00AM
UK Regulatory
TIDMSKG
Smurfit Kappa's showcases new Shelf Facer technology at
successful Shopper Marketing event
Smurfit Kappa demonstrated the impressive capabilities of its
ShelfSmart service, including its new packaging solution, Shelf
Facer, at its Shopper Marketing event last week.
Shelf Facer is a shelf-ready pack designed to boost product
sales and raise brand awareness in-store. Trialled in a UK pilot
scheme for premium cereal bar brand Stoats, the Shelf Facer led to
an impressive 13.8% uplift in sales.
Smurfit Kappa drew on insights from its ShelfSmart service and
replaced Stoats' existing pack with the Shelf Facer which has an
in-built merchandising solution to maintain an attractive on-shelf
presence.
The Stoats example was one of many case studies showcasing how
ShelfSmart has provided a double-digit growth in sales that were
revealed at the two-day event.
One of the guest speakers at the event was world-renowned
Professor of Physiology and Neuroscience Fabio Babiloni from the
Sapienza University of Rome, who has been working with Smurfit
Kappa to implement neuromarketing science insights into its
ShelfSmart service.
Neuromarketing is a commercial marketing communication field
that applies neuropsychology to marketing research. Combined
research of Babiloni and Smurfit Kappa has shown the enormous world
of potential that opens up when applying neuromarketing insights to
the design of packaging and displays.
ShelfSmart, which combines research from 65,000 shoppers across
26 product categories in 14 countries, has a growing library of
unique insights and solutions, including the new Shelf Facer.
Speaking about last week's event Rene van Bemmel, Smurfit Kappa
Shopper Marketing Manager, said: "We were delighted to welcome more
than 100 shopper marketing professionals from the world's biggest
brands to this event. They got to see first-hand how packaging and
displays can play an instrumental role in brand recognition and
sales.
"At Smurfit Kappa, we're always looking for ways to deliver more
for our customers and ShelfSmart is pushing the boundaries in
shopper marketing all the time. "
The Shopper Marketing event took place at Smurfit Kappa's Global
Experience Centre in Amsterdam.
ENDS
Contact for media:
Sinead Gill
Smurfit Kappa
T: +353 1 2027157
E: sinead.gill@smurfitkappa.com
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading
providers of paper-based packaging solutions in the world, with
around 46,000 employees in approximately 370 production sites
across 35 countries and with revenue of EUR8.6 billion in 2017. We
are located in 22 countries in Europe, and 13 in the Americas. We
are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive
experience and expertise, supported by our scale, to open up
opportunities for our customers. We collaborate with
forward-thinking customers by sharing superior product knowledge,
market understanding and insights in packaging trends to ensure
business success in their markets. We have an unrivalled portfolio
of paper-packaging solutions, which is constantly updated with our
market-leading innovations. This is enhanced through the benefits
of our integration, with optimal paper design, logistics,
timeliness of service, and our packaging plants sourcing most of
their raw materials from our own paper mills.
Our products, which are 100% renewable and produced sustainably,
improve the environmental footprint of our customers.
Follow us on Twitter at @smurfitkappa and on LinkedIn at
'Smurfit Kappa'.
www.smurfitkappa.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180920005604/en/
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