Sports Stars Media plc Launch of Global Soccer League Competition (9387L)
August 19 2013 - 2:00AM
UK Regulatory
TIDMSPSM
RNS Number : 9387L
Sports Stars Media plc
19 August 2013
19 August 2013
Sports Stars Media plc
("Sports Stars" or the "Company")
Launch of global soccer league competition - "The Game by
Ronaldo"
Sports Stars Media plc ("Sports Stars"), the Portuguese based
sports animation and media company, announces that it has reached
an agreement with the world famous football star Cristiano Ronaldo,
for the launch of a new global crowdsourced football competition to
be known as "The Game by Ronaldo" (the "Game").
Cristiano Ronaldo is recognised as one of the best footballers
in the world and his transfer fee from Manchester United to Real
Madrid for GBP80million in 2009 is still a world record for a
football player. A Portuguese international with over 100 caps for
his country, Ronaldo is the most popular athlete in the world with
over 55 million Facebook and 20 million Twitter followers.
The Game by Ronaldo competition has been developed entirely by
the Sports Stars Media creative and technology team based in Dubai.
The Game is a 5-a-side football championship played by teams around
the world with prizes awarded to teams who improve their ranking
and advance furthest through the competition. Teams will enter
their details online and then, based on geographical location and
with the help of the software platform, will locate and contact
suitable opponents according to ranking position, schedule
availability and other variables to create fixture lists that have
to be honoured within certain time frames so as to ensure that the
competition progresses.
Entry into the Game is based on the freemium model whereby
entrants are able to play a limited number of games in a month free
of cost, but thereafter, have to pay in order to progress further
in the competition. The freemium model has proven to be a success
in many online gaming companies and helps to create traction and
commitment.
The Game by Ronaldo will commence with a pre-launch marketing
campaign aimed at creating the initial team base for the official
launch on October 29(th) 2013. The campaign will also consist of
promotions from Ronaldo to his 75 million followers on Twitter and
Facebook which will provide Sports Stars with easy access to an
existing audience of football fans.
This is the second high profile deal with leading football
personalities achieved by Sports Stars Media and follows on from
the recently announced broadcast agreement with the Portuguese TV
channel, SIC for the broadcast of Mourinho and his Special
Ones.
Sports Stars Media CEO, Ruben Dias said; "The launch of "The
Game by Ronaldo" will enhance the sales potential of all of our
sports and media products worldwide. With the development of our
four main product lines either launched or ready for launch and the
positive reaction of broadcasters and distributors we expect to
begin earning revenues in the near future".
Further information can be found at http://gamebyronaldo.com
For further information:
Sports Stars Media plc
Ruben Dias (Chief Executive Officer) Tel: +1604 902 2214
Sanlam Securities UK Limited (Nominated
Adviser and Broker)
Lindsay Mair / Katie Shelton Tel: +44 (0) 207 628
2200
Newgate Threadneedle (Financial PR)
Josh Royston / Heather Armstrong Tel: +44 (0) 207 653
9850
This information is provided by RNS
The company news service from the London Stock Exchange
END
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