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20 September 2024
Tandem Group
plc
(the
'Group' or 'Company')
Brand Partnership
Tandem Group plc (AIM: TND),
designers, developers, distributors and retailers of sports,
leisure and mobility equipment, announces it has entered into an
agreement to be the exclusive distribution and sales partner for
VanMoof in the UK.
The Company expects the first batch
of VanMoof's e-bikes to arrive in the Group's warehouses this week.
After a period of onboarding and training, the Company will start
selling VanMoof's current product line-up - the S5 and the A5
e-bikes - later in Q4, with more products following early next
year.
VanMoof, which was acquired in
September 2023 by McLaren Applied, was founded in 2009 and creates
connected urban e-bikes. Its innovative products became global
cultural icons, pushing the entire industry forward. Unique
features like the boost-button and the kick-lock, combined with its
head-turning design turned VanMoof into a leading brand in its
category. Following integration into McLaren Applied, VanMoof
started production of spare parts for older models, rebuilt its
supply chain and released updated versions of their latest e-bikes
- focussing on reliability and connectivity.
VanMoof will be distributed
alongside the Group's existing iconic British brands including
Dawes, Claud Butler, Elswick, Falcon, Pure and Squish, the
award-winning lightweight children's bike range.
Peter Kimberley, Group CEO,
commented: "We are thrilled to have established an
exclusive partnership with VanMoof. Their team is incredibly
passionate and talented, and their ambitious vision for UK growth
aligns perfectly with our wider strategy of offering our dealer
network the finest e-bike brands. The technology and innovation
behind these award-winning bikes are truly impressive, and we're
excited to introduce the full range to our dealers in the coming
weeks."
Eliott Wertheimer, Co-CEO of VanMoof
commented:
"One of the key challenges we
took on with VanMoof was radically changing its business model and
creating a retail and service network that can represent our brand
and support our riders well. Over the last 12 months we
successfully managed to build a sales and service network that now
spans more than 150 partners across 7 markets. When approaching the
UK, we were impressed by Tandem, with its deep expertise and
extensive roots in the market. Collaborating with them will allow
us to support our riders and distribute our innovative products to
a wide audience quickly. We strongly believe in Peter, his team and
Tandem's network and look forward to sharing the joy our products
can create with new fellow UK riders."
- ENDS -
Enquiries:
Tandem Group plc
Peter Kimberley,
CEO
Gurvinder Kaur, CFO and Company
Secretary
Telephone 0121 748
8030
Cavendish Capital Markets Limited (Nominated Adviser and
Broker)
Ben Jeynes / Dan Hodkinson -
Corporate Finance
Michael Johnson / Charlie Combe -
Sales and Equity Capital Markets
Telephone 0207 220
0500
