MORRISVILLE, N.C., April 1, 2014 /PRNewswire/ -- TyraTech,
Inc., a life sciences company focusing on nature-derived insect and
parasite control products, has given moms across America some
much-needed peace of mind today by announcing that its
non-pesticide head lice treatment, Vamousse™, proven effective
against pesticide-resistant "super lice" strains, is on shelves
nationwide in more than 4,000 Walmart stores across the
U.S.
Vamousse™ Lice Treatment is a non-toxic and pesticide-free
consumer product that eradicates infestations and prevents the
proliferation of today's resistant strains of head lice. Vamousse™
Lice Treatment, in an easy-to-apply mousse formulation, is
scientifically proven to safely kill 100 percent of head lice and
nits, or lice eggs, including strains that have grown most
resistant to traditional treatments. Vamousse™ is easy to use,
works in 15 minutes and provides immediate visual results.
Vamousse™ products are safe for children (>2 years old) and
adults.
Head lice infestation remains the second most frequent health
issue for school-age children (ages 3-11) in the U.S. following the
common cold, with up to 12 million cases reported annually.
"We want parents everywhere to know that Vamousse™ head lice
treatment product represents years of scientific research and
development and is 100 percent effective and safe for our
children," said Bruno Jactel, Chief Executive Officer of TyraTech.
"Science has finally found a way to successfully harness safe
materials for the immediate eradication and prevention of head
lice, which is great news for families everywhere."
Modern strains of lice, after decades of exposure to the same
synthetic pesticide-based treatment options, have grown
increasingly resistant to the most commonly used synthetic
compositions, leaving both children and adults susceptible to the
parasites. A recent article in the Journal of Medical Entomology
reports that 84 percent of head lice across the U.S. are resistant
to the active ingredients found in common pesticide treatments. The
article also indicates that the pesticide resistance in lice is on
the rise, with 99.6 percent of lice sampled in the U.S. and 97.1
percent of lice sampled in Canada
from 2007-2009 carrying genes for resistance. This has resulted in
infestations at epidemic levels in many parts of the
country.
Until now, a lack of product innovation has led frustrated
parents to the same largely ineffective, topical materials to
combat the issue. Studies show that the pesticide contained in one
of the most common head lice treatments can only be 28-55 percent
effective, even when combined with combing. This leads to the need
for reapplication of these synthetic pesticide products due to
increased resistance, causing repeated occurrences, frequent
retreatments and missed school and work days.
In response to demand, TyraTech developed the innovative,
pesticide-free Vamousse™ product from nature's compounds
scientifically proven to be 100 percent effective against lice and
nits. Vamousse™ Lice Treatment comes in a 6 fluid ounce
(177mL) canister accompanied by a professional steel comb, and is
competitively priced to similar, less-effective head lice
treatments available today.
For further product information, visit www.vamousselice.com.
Visit www.walmart.com for the Walmart store location nearest to
you.
About TyraTech
Established in 2004, TyraTech, Inc.
(AIM: TYR and TYRU), a life sciences company focusing on
nature-derived insect and parasite control products. TyraTech's
Nature's Technology™ effectively controls insects and parasites
while providing a new level of safety for people, animals and the
environment. TyraTech leverages scientific platforms to develop
nature-derived products that are as effective as traditional
chemical options and provides a full range of biocides, head lice
and insect repellent solutions. For more information, visit
www.tyratech.com.
SOURCE TyraTech, Inc.