16 April 2024
MARIKA AURAMO APPOINTED CEO
OF VODAFONE BUSINESS
Vodafone today announced that Marika
Auramo has been appointed CEO of Vodafone Business, with effect
from 1 July 2024. She will also become a member of Vodafone's
Executive Committee from the same date. Marika is a highly
respected business leader and has more than 25 years' experience in
the global IT industry.
She joins from SAP, the global
enterprise company, where she was Chief Business Officer for the
EMEA region. In this role, Marika was responsible for driving the
go-to-market strategy for SAP's product portfolio across 89
countries and for managing 14,000 employees.
Marika joined SAP in 1999 and has
held a diverse set of leadership roles since then, including COO
EMEA North, Managing Director for the Nordic and Baltic region,
Global COO of SAP Database and Data Management in the US, and
Interim President of the EMEA region.
Margherita Della Valle, CEO of
Vodafone Group, said: "I am delighted that Marika will be joining
Vodafone to lead our Business division, a key growth driver. She
brings extensive B2B experience from the IT industry, and I look
forward to welcoming her as a member of our Executive
Committee."
Marika Auramo said: "I am looking
forward to working with Margherita and the management team and to
engaging with Vodafone's customers and partners. Vodafone Business
has strong growth opportunities ahead - as large corporates, SMEs
and the public sector look to adopt more digital tools to enhance
growth and productivity - and I will be working alongside my new
colleagues to capture this."
Marika will take over from Giorgio
Migliarina, who has successfully led Vodafone Business as interim
CEO. Vodafone Business reported service revenue growth of 5% at the
Group's third quarter trading update. Vodafone Business is growing
across all segments due to strong public sector demand and
increasing customer adoption of new digital services, such as
Cloud, Security and IoT.
-ends-
For
further information, please contact:
Investor Relations
Media Relations
investors.vodafone.com
vodafone.com/news/contact-us
ir@vodafone.co.uk
GroupMedia@vodafone.com
About Vodafone
Vodafone is the largest pan-European
and African telecoms company. We provide mobile and fixed
services to over 300 million customers in 17 countries, partner
with mobile networks in 43 more and have one of the world's largest
IoT platforms. In Africa, our financial technology businesses serve
more than 76 million customers across eight countries -
managing more transactions than any other provider.
Our purpose is to connect for a
better future by using technology to improve lives, businesses and
help progress inclusive sustainable societies. We are committed to
reducing our environmental impact to reach net zero emissions by
2040.
For more information, please
visit www.vodafone.com,
follow us on X (formerly Twitter) at @VodafoneGroup or connect with
us on LinkedIn at www.linkedin.com/company/vodafone.