Worldlink Plc appoints CMO to Sports Division (5566F)
June 18 2012 - 4:00AM
UK Regulatory
TIDMWGP
RNS Number : 5566F
Worldlink Group Plc
18 June 2012
Monday 18 June 2012
Worldlink PLC appoints CMO to Sports Division
Worldlink Group Plc ("Worldlink Group" or "Group")), the UK
listed Company with gatekeeper patents on providing changing data
in real-time for mobile devices, is delighted to announce the
appointment of Stephen Pearson as Chief Marketing Officer to its
rapidly expanding sports and gaming division, Worldlink Sports
Limited ("Worldlink Sports"). Stephen has a proven 24 year track
record in the international sports marketing, gaming and media
sectors. This will be a very valuable addition to the Worldlink
team as it commercialises and markets the sports betting offering
across a range of high profile professional as well as amateur
sports.
Having held two of the highest profile roles in international
sports marketing, that of marketing director of the UEFA Champions
League and serving as the first ever commercial director of the FA
Premier League, Stephen has vast experience when maximising the
value for corporate brands through sports. He has previously acted
for several blue chip brands such as Visa, McDonalds, Electronic
Arts and PlayStation.
In his role as CMO, Stephen will be instrumental in identifying
and negotiating commercial partnerships in order to generate
multiple revenue streams for the online and mobile assets of the
company. He will be taking responsibility for all marketing and PR
functions related to the Worldlink Sports division of the Worldlink
Group.
Stephen joins Worldlink after running his own successful
marketing agency, for the last 12 years, which specialised in the
sports and gaming markets. As a result his expertise and skills
will fit well into this new role in broking high profile sports
agreements on behalf of Worldlink.
Stephen has also acted over the years on behalf of a number of
global brands in the online gaming market including Partygaming
PLC. As a result he has an excellent knowledge of the global gaming
market both operationally and with respect to the regulatory
landscape. In 2007 he was responsible for creating and successfully
organising the world's first ever million dollar backgammon
tournament with Partygaming PLC.
One of his first tasks will be to support the PC-based version
and mobile application of the Worldlink/BetButler betting
application which is currently being rolled out to a rapidly
increasing portfolio of high profile sports rights holders,
allowing fans to get the very best odds provided by the BetButler
service from over 60 bookmakers. Worldlink Group hope to be able to
issue further announcements over the coming weeks regarding
developments in Worldlink Sports.
Neil Riches, Managing Director Worldlink PLC stated "I am
absolutely delighted we have attracted a highly respected executive
with such an exceptional background as our Chief Marketing Officer.
Stephen Pearson brings a very unique combination of skills and
hands on expertise in the international sports marketing and gaming
industries backed up by solid media credentials, qualities that are
highly relevant to our expanding business in these sectors. We have
a unique patent position with regards to providing real time data
to mobile devices and the rapid expansion of the sports betting and
gaming markets should lead to significant revenue generation."
Stephen Pearson added, "It is extremely rare that opportunities
like this come about and I am thrilled to be working with a company
that has identified and is offering such a unique product in the
market which is protected by Intellectual Property. I am very much
looking forward to developing Worldlink Sports into a leading
player in the market and a significant revenue generator for the
Group." For further information, please contact:
Neil Riches 07736 670055
Managing Director
Worldlink
Stephen Pearson 07770 577 361
Chief Marketing Officer
Worldlink About Worldlink PLC
Worldlink is one of the UK's leading real-time mobile
applications companies with patented technology that allows
information held on the mobile device to be updated automatically
without the need for a manual refresh. Information is delivered via
a mobile telecommunications network in real time, whilst
intelligently minimising the bandwidth required to transmit the
data. The technology is patent protected in the US and UK and is
patent pending in Europe.
Worldlink has already licensed its patents to leading
institutions in the financial and technology sectors and is
furthering this process in the international sports and gaming
markets. For more information about Worldlink and its businesses
please contact:
Neil Riches, Managing Director, Worldlink Group PLC 01737 221 078
About Stephen Pearson
Stephen Pearson has a 24 year track record in the international
sports marketing, gaming and media sectors. Further to a four year
career in international media buying working on accounts such as
Nike and Braun, Stephen relocated to Switzerland to work for UEFA's
exclusive marketing partner for the UEFA Champions League, TEAM
Marketing. During his five years at TEAM, Stephen was responsible
for brokering several high profile television and sponsorship
agreements, including PlayStation's first ever entry into global
football marketing. Stephen also event managed well over 60 UEFA
Champions League events across Europe at clubs such as Ajax
Amsterdam, Spartak Moscow and Bayern Munich. Stephen was appointed
the first ever commercial director of the FA Premier League and
rapidly built a successful centralised commercial programme with
brands like Visa, McDonalds, Electronic Arts and PlayStation. He
additionally was responsible for brokering Arsenal FC's shirt
sponsorship with Sega Dreamcast. For the last 12 years, Stephen has
run his own successful marketing agency covering the sports and
gaming markets. Continuing to broker high profile sports
agreements, Stephen has also acted on behalf of a number of global
online gaming brands. He has an excellent knowledge of the global
gaming market both operationally and regulatory. In 2007 he was
responsible for creating and successfully organising the world's
first ever million dollar backgammon tournament with Partygaming
PLC.
Contact Stephen Pearson +44 7770 577 361
This information is provided by RNS
The company news service from the London Stock Exchange
END
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