Video: Esurance Launches Star Trek-themed Micro-Site
February 05 2009 - 6:00AM
PR Newswire (US)
Chances to Win a Trip to the Star Trek Premiere & an Exclusive
Feature about the Upcoming Film SAN FRANCISCO, Feb. 5 /PRNewswire/
-- Esurance, the direct-to-consumer personal auto insurance
company, announced the recent launch of its newest micro-site
related to Esurance's partnership with Paramount Pictures' May 8th
theatrical release of the new film "Star Trek" from director J.J.
Abrams. Visitors to http://www.esurance.com/StarTrek can view
exclusive content about the upcoming "Star Trek" movie, gain access
to unique "out of this world" downloads, enter one of the galaxy's
most unique contests for a chance to win a trip to the movie's
premiere, and more. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/esurance/34368/ -- Exclusive Star
Trek Feature! Fans of this epic franchise and newcomers alike will
get to see exclusive content about the new Star Trek film, with
J.J. Abrams, the executive producers, writers, and cast members
talking about their experiences making the movie. Check out this
special insider feature available only for public viewing right
here at: http://www.esurance.com/StarTrek -- Other "Out of This
World" Content Visitors to http://www.esurance.com/StarTrek will
also have access to special Star Trek-themed downloads, and later,
a new online game featuring Esurance's own special-agent icon, Erin
Esurance, on her mission through the ice planet Delta Vega. -- The
Search for the Galaxy's Biggest Trekkie* Along with user-generated
video partner Mixercast, Esurance will feature the Biggest Trekkie
contest at http://www.esurance.com/StarTrek. The Biggest Trekkie
contest is aimed at Star Trek fans and video enthusiasts, inviting
them to submit a 60-second video explaining why they are the
biggest Star Trek fan. The person who enters the winning submission
will win a trip for two to the Star Trek premiere. Trekkies can
submit their videos for the Biggest Trekkie contest until noon
Pacific Time on March 5, 2009. Esurance has many other surprises to
come throughout this exciting campaign. So stay tuned, and warp
speed to http://www.esurance.com/StarTrek About Esurance(R)
Esurance, a subsidiary of White Mountains Insurance Group, Ltd.
(NYSE: WTM), provides personal auto insurance direct to consumers
online and through select online agents. Esurance is dedicated to
constantly improving the way people shop for, buy, and manage their
auto insurance. By combining the best of technology with industry
know-how, Esurance is able to offer hassle-free coverage with 24/7
customer service and claims handling at competitive prices.
Esurance has differentiated itself from its competitors with its
animated advertising campaign featuring the iconic cartoon secret
agent, Erin Esurance. The advertisements have garnered attention
for their unique use of Flash animation, and, in 2008, live action
elements featuring real customers. Visitors to Esurance's
award-winning Web site can view all the auto insurance company's
unique user-generated content promotions at
http://www.esurance.com/. About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom
(NYSE:VIANYSE:VIA.B), a leading content company with prominent and
respected film, television and digital entertainment brands. The
company's labels include Paramount Pictures, Paramount Vantage,
Paramount Classics, MTV Films, and Nickelodeon Movies. PPC
operations also include Paramount Digital Entertainment, Paramount
Famous Productions, Paramount Home Entertainment, Paramount
Pictures International, Paramount Licensing Inc., Paramount Studio
Group, and Worldwide Television Distribution. *NO PURCHASE
NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Open to legal residents of 1 of the 50 US or
DC, at least 18 years of age and the age of majority in their state
of residence. Winner must be available to travel on
sponsor-selected dates or prize may be forfeited. ARV of prize:
$3,300. Void where prohibited. Subject to Official Rules located at
http://www.esurance.com/StarTrek. Sponsor: Esurance Inc., 650 Davis
St., San Francisco, CA 94111.
http://www.prnewswire.com/mnr/esurance/34368/DATASOURCE: Esurance;
Star Trek CONTACT: Susan MacTavish Best, Best Public Relations for
Esurance, , +1-415-505-0301 Web Site: http://www.esurance.com/
http://www.esurance.com/StarTrek
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