XPF Xp Factory Plc

4 October 2024

XP Factory plc

("XP Factory" or the "Company")

Director/PDMR Shareholding

XP Factory (AIM: XPF), a global leader in the experiential leisure sector, was notified on 3 October 2024 that Graham Bird, the Group Chief Financial Officer and director of the Company, on the same day acquired 51,020 ordinary shares of 1.25 pence in the Company at a price of 12.74 pence per share.

Grahm Bird's total beneficial interest in the Company is 1,992,559 Ordinary Shares, representing 1.14 per cent. of the Company's issued share capital.

The notification set out below is provided in accordance with the requirements of the UK Market Abuse Regulation.

About XP Factory plc

The XP Factory Group is one of the UK's pre-eminent experiential leisure businesses which currently operates two fast growing leisure brands.  Escape Hunt is a global leader in providing escape-the-room experiences delivered through a network of owner-operated sites in the UK, an international network of franchised outlets in five continents, and through digitally delivered games which can be played remotely. 

Boom Battle Bar is a fast-growing network of owner-operated and franchised sites in the UK that combine competitive socialising activities with themed cocktails, drinks and street food in a high energy setting.  Activities include a range of games such as augmented reality darts, Bavarian axe throwing, 'crazier golf', shuffleboard and others.  The Group's products enjoy premium customer ratings and cater for leisure or teambuilding, in small groups or large, and are suitable for consumers, businesses and other organisations. The Company has a strategy to expand the network in the UK and internationally, creating high quality games and experiences delivered through multiple formats and which can incorporate branded IP content. (https://xpfactory.com/)