Zattikka PLC Hattrick extends presence in Russia
February 11 2013 - 2:00AM
RNS Non-Regulatory
TIDMZATT
Zattikka PLC
11 February 2013
February 2013
ZATTIKKA PLC
('Zattikka' or the 'Company')
Hattrick extends presence in Russia
Zattikka, the online games entertainment group, is pleased to
announce that Hattrick, its leading web browser football game, is
extending its international reach into Russia through a partnership
with Championat, the most popular sports website in Russia.
The Championat site had 5 million visitors, generating over 170
million page views, in January, 2013. It is the Number 1 sports
portal in Russia, publishing news, scores, analytical data, videos
and online broadcasting. In addition, the site has an active social
network of some 300,000 sports fans.
Hattrick will be actively promoted on the site through a series
of campaigns which will include a direct link to the game section.
Hattrick will also adopt the easy sign up interface used by
Championat for its other games, which Zattikka believes will
increase cross-selling opportunities for Hattrick. In addition,
both Hattrick and Championat promote strong social media
interaction with their subscriber base, providing additional
support and more importantly encourage growth.
Mark Opzoomer, Chief Executive Officer of Zattikka
commented:
"We are delighted that Hattrick and Championat are working
together, offering Hattrick exposure to a large football audience
and raising its profile in Russia. Russia is a key growth market
for the Company given the growing popularity of both gaming and
football. This also represents more evidence of the international
appeal and longevity of the Hattrick franchise."
For further information, please contact:
Zattikka
Mark Opzoomer, Chief Executive Officer +44 (0) 20 7491 6410
Rob Gorle, Chief Financial Officer
Canaccord Genuity Limited
Nominated Adviser and Broker:
Simon Bridges
Peter Stewart +44 (0) 20 7523 8000
Buchanan
Jeremy Garcia
Clare Akhurst +44 (0) 20 7466 5000
About Zattikka:
Zattikka plc is a games entertainment company providing products
and services in the rapidly evolving multi-billion dollar global
social gaming market. Zattikka is executing a clear vision to
become a large scale, diverse games publisher through strategic
acquisitions and by accelerating organic growth. Headquartered in
the United Kingdom with shares listed on London's AiM (ZATT),
Zattikka games studios include Sneaky Games (USA), Spellgun (USA
and China) and Hattrick (Europe). Business to business services
include high quality game art and design services provided by
Concept Art House (USA and China) and in-game analytics insights
through its bespoke SNAP technology platform developed in
London.
For more information visit www.zattikka.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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