Kit Enables Technology to be Incorporated into a Multitude of Portable Gadgets LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ -- (CES Booth # 14200) -- Building on the applications for its LocationFree(R) technology, Sony Electronics, today announced that it will be offering a software development kit (SDK) for the portable broadband system so people will have even greater choices for accessing home A/V content on-the-go. The SDK, which will be available to programmers in the U.S. beginning later this year, will enable software developers to adapt the LocationFree software to stream personal broadcast content to a multitude of portable gadgets, including cell phones, PDAs and music devices. "The software development kit will empower programmers with the tools they need to expand this wireless broadband entertainment platform," said Robert Bartels, director of marketing for Sony Electronics. "By making the source code available to third-party developers, viewers will soon be able to remotely access their favorite TV programming on a broad array of portable electronic devices -- almost anywhere." Currently, LocationFree allows you to connect a base station to a variety of audio visual devices in your home, such as a set top TV tuner, DVD player and personal video recorder (PVR) and stream content to a 12-inch LocationFree TV. You can then access the base station and watch your favorite TV programming, DVDs or PVR content wirelessly in home and over the Internet while on the road. There is expanded functionality with the new LocationFree Player Pak, which includes a base station and software for viewing streaming content remotely on a PSP(TM) (PlayStation(R) Portable) system or notebook computer. The LocationFree Player Pak is currently available for about $350. The LocationFree TV LF-X11 monitor is available for about $1,500. Both can be purchased at Sony Style(R) retail stores (http://www.sonystyle.com/retail) and at authorized dealers nationwide and online at http://www.sonystyle.com/. More information about LocationFree technology and online support is available at http://www.sony.com/locationfree. DATASOURCE: Sony Electronics Inc. CONTACT: Jon Piazza, of Sony Electronics Inc., +1-858-942-3825, ; or Brendan Mullin, of Burson-Marsteller, +1-212-614-4704, Web site: http://www.sonystyle.com/ http://www.sony.com/locationfree http://www.sonystyle.com/retail

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