New Elmo's World DVD Encourages Preschoolers to Reach for the Sky
January 31 2006 - 7:20AM
PR Newswire (US)
Latest Elmo's World DVD Entertains Imaginations While Exploring The
Fun of Jumping High, Going to School and Learning About the Sky NEW
YORK, Jan. 31 /PRNewswire/ -- Can your child's imagination come out
and play? Sesame Street's lovable furry red monster, Elmo,
encourages a world of out-of-the-box discovery and always-fun
learning in Elmo's World: Reach for the Sky, the latest release by
Sony Wonder and Sesame Workshop, the nonprofit educational
organization behind Sesame Street. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060131/NYTU009 ) In Elmo's
World Reach for the Sky Elmo's thinking about ... Ya-da-da-da! ...
Jumping, School, and Sky! Through the lens of Elmo's imagination,
Elmo's World Reach for the Sky provides rich and meaningful
information that can spark children's natural curiosity about the
world. Topics such as jumping, school, and sky promote positive
attitudes about moving your body, staying physically active, going
to school to learn and make new friends, and looking up to explore
the sky. Parents also learn how fun it is to save, with a $2.00
coupon found inside every Reach for the Sky DVD, offering $2.00
back from purchase of any two additional Elmo's World DVDs. The
release will be supported with a national print campaign to
mom-targeted parenting publications. "Sesame Workshop creates
meaningful content to help children reach their highest potential.
Elmo's World Reach for the Sky was designed to foster young
children's exploration, imagination, and curiosity about various
topics that can help them succeed in becoming lifelong explorers
and learners," says Dr. Rosemarie Truglio, Ph.D. Vice President of
Education & Research at Sesame Workshop. "Each episode also
provides a springboard for parents and caregivers to continue
exploring and learning about different topics with their children."
Available in DVD and VHS format, Reach for the Sky runs 52 minutes
and arrives at retail on January 31, 2006. DVD bonus features
include Kid-Friendly Instant Play, in which the program starts
automatically and plays continuously, as well as Audio Description
-- a feature that makes the program accessible to children who are
blind or have low vision. This detailed process provides concise
and vivid descriptions of a program's visual elements, enabling
viewers to more fully experience colors, costumes, settings, facial
expressions, gestures and actions. Sneak Peek at Elmo in Diapers
The fifteenth release of the incredibly successful Elmo's World
video library, Reach for the Sky includes a two-minute Sneak Peek
trailer of Sesame Beginnings, the new line of DVDs designed for
infants and their parents. Available in April 2006, Sesame
Beginnings will feature favorite Sesame Street characters such as
Elmo, Big Bird and Cookie Monster as babies. Each DVD will be
filled with fun tips, songs and other activities for infants and
parents to begin learning together. Sesame Workshop is a nonprofit
educational organization making a meaningful difference in
children's lives around the world. Founded in 1968, the Workshop
changed television forever with the legendary Sesame Street. Today,
the Workshop continues to innovate on behalf of children in 120
countries, using its proprietary research methodology to ensure its
programs and products are engaging and enriching. Sesame Workshop
is behind award-winning programs like Dragon Tales and Sagwa, The
Chinese Siamese Cat, and groundbreaking multi-media productions in
South Africa, Egypt and Russia. These are among many Workshop
endeavors recognized for their deep understanding of children's
developmental needs and the most effective ways to address them. As
a non-profit, Sesame Workshop puts the proceeds it receives from
sales of Sesame Street, Dragon Tales and Sagwa products right back
into its educational projects for children around the world. Find
the Workshop online at http://www.sesameworkshop.org/. Sony Wonder
is the children's and family division of SONY BMG MUSIC
ENTERTAINMENT. About SONY BMG MUSIC ENTERTAINMENT SONY BMG MUSIC
ENTERTAINMENT is a global recorded music joint venture with a
roster of current artists that includes a broad array of both local
artists and international superstars, as well as a vast catalog
that comprises some of the most important recordings in history.
SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and
50% owned by Sony Corporation of America.
http://www.newscom.com/cgi-bin/prnh/20060131/NYTU009
http://photoarchive.ap.org/ DATASOURCE: Sony Wonder; Sesame
Workshop CONTACT: Tamara Jacobs, Element Six, +1-770-971-0677, Web
site: http://www.sonybmg.com/ http://www.sesameworkshop.org/
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