Company Aligns with Leading Business Media Industry Executives to Discuss Processing and Presenting Information in Real Time NEW YORK, Nov. 6 /PRNewswire/ -- Dow Jones & Company today announced it will participate in the "Breeding the Best" panel at InfoCommerce 2008. This year's conference titled, "Data 2.5: Evolve and Thrive" will explore the next generation of information products and what publishers and business media companies need to do to stay competitive and successful in the ever-changing business landscape. Jeff Bruce, Vice President of Media Services for Dow Jones's Business and Relationship Intelligence Group will join Russell Perkins, Founder & Managing Director, InfoCommerce Group, Kevin Plexico, Executive Vice-President, INPUT and Garth Moulton, Co-founder and VP, Community Jigsaw in a panel discussion titled, "Breeding the Best," focusing on three of the hottest trends on the Web -- community, ratings and user-generated content. As Vice President of Media Services of Dow Jones's Business and Relationship Intelligence Group, Jeff Bruce is responsible for leading and managing the sales team. Jeff brings 20 years of technology, media and information sales and senior management experience to the panel discussion. As an industry content expert, Bruce commented, "The proper tools need to be utilized to ensure successful dynamic content generation. Today's information consumers don't want mountains of data; rather, they demand information that's been processed into intelligence and leads to action." WHO: Jeff Bruce, VP, Media Services, Dow Jones Business and Relationship Intelligence group WHAT: "Breeding the Best" panel discussion at InfoCommerce 2008 WHEN: 1:15 p.m. - November 11, 2008 WHERE: The Park Hyatt Philadelphia Register for the conference at: http://www.infocommercegroup.com/conference/icc2008register.shtml ABOUT DOW JONES Dow Jones & Company (http://www.dowjones.com/) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com/). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Business and Relationship Intelligence, Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S. ABOUT DOW JONES Business & Relationship Intelligence Dow Jones Business & Relationship Intelligence (http://www.solutions.dowjones.com/generateinc) provides leading customer intelligence solutions that enable organizations to identify and connect to the best business opportunities. The combination of next generation technology with actionable information powers the performance of sales and research professionals plus media organizations. Dow Jones Business & Relationship Intelligence's award-winning solutions include the most up to date and accurate global intelligence on millions of companies, the executives that manage them and the relationships that link them. Integrating these tools and content behind your firewall -- connecting vital internal and external customer information in context for salespeople -- provides a single, complete view of a customer further increasing your effectiveness. DATASOURCE: Dow Jones & Company CONTACT: Adrienne MacWhanell of Dow Jones, +1-212-659-2486, ; or Alexis Gordon of PAN Communications for Dow Jones & Company, +1-978-474-1900, Web site: http://www.dowjones.com/ http://www.solutions.dowjones.com/generateinc

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