On-Demand e360live.com Features Exclusive Content from All Genres ORLANDO, Fla., Jan. 6 /PRNewswire-FirstCall/ -- Gen2Media Corporation, a full-service digital media company where broadcast meets broadband, today announced that it is showcasing independent music on Xbox LIVE. e360live.com on Xbox LIVE features the best classic original programming from all music genres from independent and up and coming artists, along with original content from today's most popular artists. e360live.com is creating exclusive original content in all genres for Xbox LIVE users, including rare and personal behind-the-scenes footage with performances from up and coming artists. "As a company, we are passionate about creating the most engaging entertainment experiences for our customers in every venue," said Mary Spio, president of Gen2. "Our team has produced and delivered cutting edge music and video content to millions of fans for over 15 years, and in so doing we have worked with some of the world's biggest artists, so we know what the consumer wants to see, how they want to see it, and we deliver exactly what they want." Gen2 CEO James Byrd added, "We have continually raised the bar on creating and delivering the very best content to our customers. Working with Microsoft is a major step toward achieving our goal of being the definitive provider of the most desirable online interactive content in the world today." "We are always looking to bring the best content to our members," said Scott Nocas, Group Product Manager for Xbox LIVE Video Programming and Original Content. "When we looked at what Gen2Media could offer in terms of access to artists and events, both legendary and on the cutting edge, we knew that they could provide content our consumers will love. We are excited to offer this content to our 14-million active Xbox LIVE members." In addition to music videos, e360live.com will give consumers access to classic programming such as Scriblejam, America's largest underground hip-hop event. Footage includes the infamous MC battle with a then relatively unknown Eminem as well as other MC battles with Brother Ali, Eyedea and Adeem. The footage also includes the Beatbox battles. About Gen2Media Corporation Gen2Media is a full-service digital media company that combines the best of broadcast and broadband to create engaging, interactive and unique entertainment experiences for its clients and consumers. Gen2 owns and operates the e360LIVE online interactive entertainment network (http://www.e360live.com/), and its acclaimed production team has handled live concert and video production for some of the largest entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. Based in Orlando, Florida, Gen2Media is a public company (OTC:GTWO) (BULLETIN BOARD: GTWO) . For more information, visit http://www.gen2media.com/. Contact: Melyn McKay Heckelman, 415-677-2740 Janel Steinberg, 310-248-6148 DATASOURCE: Gen2Media Corporation CONTACT: Melyn McKay Heckelman, +1-415-677-2740, , or Janel Steinberg, +1-310-248-6148, , both for Gen2Media Corporation Web Site: http://e360live.com/

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