National Media Marketing Icon Michael Mohamad Named EVP ORLANDO,
Fla., March 18 /PRNewswire-FirstCall/ -- Gen2Media Corporation
(OTC:GTWO) (BULLETIN BOARD: GTWO) , a fully integrated digital
media, technology and marketing company, today announced the
appointment of former A&E and NBC senior exec Michael Mohamad
as Executive Vice President of the Company. In this capacity,
Mohamad will be largely focused on the development and production
of original video programming tied to advertising sales for
delivery to Gen2's growing network of content distribution
partners, including Microsoft Xbox, TiVo and Tribune, among others.
"Winning Mike aboard the Gen2Media team is a major coup for our
Company. Very few, if any, can match his impressive track record or
his award winning marketing expertise in the broadcast media
arena," stated Jim Byrd, Chairman and CEO of Gen2Media. "With the
recent addition of Microsoft Xbox and TiVo to our growing
distribution network, our combined potential audience has quickly
expanded to over 25 million people worldwide. Consequently, it is
essential that we produce original digital content that appeals to
a demographically and psychographically diverse universe of
affinity groups. With Mike's capable assistance, we plan to create
a robust line-up of superior, visually engaging and experiential
entertainment to satisfy advertisers and viewers alike." The
Company further announced that Digital Interactive veteran Alan De
Leon was named Senior Vice President, Interactive, and will lead
the Company's interactive business development, brand marketing and
online advertising sales efforts. Commenting on De Leon's
appointment, Byrd added, "With over a decade of Interactive Media
experience, Alan has developed key interactive alliances and
partnerships which have successfully positioned numerous major
brands and publishers. Moreover, because he has worked exclusively
within entertainment brands, he brings our Company longstanding
relationships established with major motion picture studios, cable
networks, music labels and online gaming developers. Leveraging his
influence, leadership skills and strong knowledge of new
interactive technologies and methodologies, Gen2 looks forward to
offering our growing family of media partners a broad range of new
and innovative business-building ideas and opportunities." "We are
beyond thrilled to be welcoming two such highly accomplished
industry experts to Gen2's winning management team," commented Mary
Spio, Gen2Media President. "It is evident that we are attracting a
major force of talent to our Company who recognize the pervasive
reach and power of Gen2Media's exciting growth platform and the
positive, enriching impact that we are having on advertisers and
consumers, alike." About Michael Mohamad With nearly four decades
of media and marketing experience, Mohamad has spent a luminous
career in-house and at agencies, creating award-winning promotions
and campaigns for various media companies, including NBC, where he
is credited with rebranding the network and developing the peacock
logo, and, more recently, The History Channel for A&E
Television Networks. Beginning in 1996, Mohamad served in various
senior marketing executive roles at A&E overseeing the creative
implementation of major marketing strategies, including
Advertising, Public Relations, On-Air and Consumer Marketing.
During his 12 year tenure at A&E, he served as head of
Marketing; Senior Vice President of Marketing for both The History
Channel and A&E; and Senior Vice President of Marketing
Partnerships and Business Development. Prior to his, albeit
temporary, retirement in 2008, Mohamad earned industry acclaim for
creating campaigns for such programs as the Emmy Award-winning
BIOGRAPHY(R) series and Horatio Hornblower drama specials, as well
as The Crossing, which earned the distinguished Peabody Award, and
the drama special Shackleton, among many, many others. Enjoying
many noted accomplishments, Mohamad and his marketing teams have
been honored with numerous awards for their campaigns. In 1998,
they were recognized by Advertising Age as "Marketer of the Year."
He also played an instrumental role in BIOGRAPHY becoming inducted
into the CTAM Hall of Fame in 1999. In 2002, A&E was awarded
with the 2002 Gold Reggie Award from the Promotion Marketing
Association and the Pro Award from Promo Magazine for The
Impressionists "Fundraiser in a Box" campaign. Before A&E,
Mohamad was President of MSM Advertising and before that he served
as Vice President and Creative Director of Korman Mohamad Korman.
He has created print, television and radio advertising, as well as
sales promotion for clients that have included Multimedia
Entertainment (Phil Donohue, Sally Jessy Raphael), NBC Radio, DL
Taffner, MCA TV, WWOR TV and Spelling Entertainment. Prior to
leading these two successful ad agencies, Mohamad served as Vice
President and Creative Director at Shapiro, Budrow &
Association from 1982 through 1986, overseeing advertising
campaigns for the likes of Hearst/ABC Cable Networks, Lifetime and
Arby's. From 1972 through 1982, he was Vice President of
Advertising, Promotion and Design at NBC. About Alan De Leon De
Leon brings Gen2Media over 14 years proven experience in business
development, partnerships, online sales and advertising management
with several highly respected industry-leading brands. Most
recently, he served as Vice President, US Digital Sales and
Operations for Ybrant Digital, a Comscore Top 20 Online Advertising
Network and Technology Company, where he managed all interactive
agency and brand relationships. Prior posts have included Director
of New Media for CBS affiliate KFMB Stations, where De Leon's team
packaged broadcast television, radio and integrated online
advertising for local and regional advertisers and brands. While
serving as Western Regional Director for iVillage.com, an NBC
Universal property, he was responsible for developing multi-year
sponsorships with Consumer Packaged Goods companies, such as
Proctor & Gamble and Unilever, while also helping to develop
community elements within the top vertical. As Vice President,
Interactive Sales for Interevco, Inc., De Leon managed brand
partnerships with top publishers Marvel Entertainment Group,
Prevention.com (Rodale Publications), AARP and Generations Network;
developing integrated campaigns with Microsoft Xbox, Sony
PlayStation and Nintendo; and further developing partnerships with
all major cable networks and motion picture studios. As Director of
Online and Digital Entertainment for Warner Bros Entertainment
Group, De Leon continued to develop licensing partnerships for
Warner Bros Online Entertainment, winning co-branded partnership
alliances with mobile partners; and integrating the Warner Bros.
Characters' with home computing giants that included HP and Dell
Computers. De Leon was also the former Vice President of Business
Development for the Wedding Channel, Inc., now owned by "The Knot."
He solely managed the 2004 NBC Strategic Alliance and the AOL Time
Warner Broadband Alliance and was responsible for growing the
Wedding Channel's $100 million revenue in annual ecommerce registry
business. For over five years as Consultant to NBC
Universal-Digital Media, he managed marketing relationships with
Sony, Ford Motor Company, General Motors, Proctor & Gamble,
Pfizer and AT&T for packaged television media and online video
advertising. Earlier in his career, De Leon served as National
Advertising Director for Qualcomm/Leap Wireless International
bringing their new mobile "CriKet" brand phones to 15 new markets.
About Gen2Media Corporation Based in Orlando, Florida, Gen2Media is
a full-service digital media and marketing company and owner of the
world's first true end-to-end online interactive network that
embodies the best of broadcast and broadband. The Company combines
world class content creation and production with a cutting-edge,
patent-pending Digital Video Publisher and Smart Content Management
System(TM), back-end metrics and marketing expertise to achieve
quantifiable results for its blue chip partners and customers; and
to create rich, robust and engaging branded entertainment and
infotainment for consumers, both directly and through a number of
blue chip channel partnerships including Microsoft Xbox, TiVo,
Clear Channel, Emmis Communications, Regent Communications and
others. Additionally, its acclaimed production team has handled
live concert and video production for some of the most high profile
entertainers and events in the world, including Mary J. Blige,
Justin Timberlake, Britney Spears, The Billboard Awards Show and
Live 8. For more information, please visit
http://www.gen2media.com/. Statements made in this Press Release
that are not historical or current facts are "forward-looking
statements." These statements often can be identified by the use of
terms such as "may," "will," "expect," "believes," "anticipate,"
"estimate," "approximate" or "continue," or the negative thereof.
The Company wishes to caution readers not to place undue reliance
on any such forward-looking statements, which speak only as of the
date made. Any forward-looking statements represent management's
best judgment as to what may occur in the future. However,
forward-looking statements are subject to risks, uncertainties and
important factors beyond the control of the Company that could
cause actual results and events to differ materially from
historical results of operations and events and those presently
anticipated or projected. These factors include, among others,
adverse economic conditions, entry of new and stronger competitors,
inadequate capital, unexpected costs, and failure to capitalize
upon access to new markets. The Company disclaims any obligation to
revise any forward-looking statements to reflect events or
circumstances after the date of such statement or to reflect the
occurrence of anticipated or unanticipated events. These factors
and others are discussed in the "Management's Discussion and
Analysis" section of the Company's Reports on Form 10-K for the
fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended
September 30, 2008. DATASOURCE: Gen2Media Corporation CONTACT: Dodi
Handy, President and CEO, or Tiffany Korkis or Kathy Addison,
Directors of Elite Media Group, +1-407-585-1080 or via email at Web
Site: http://www.gen2media.com/
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