Hosted by Heavy Hitter DJ Prostyle, Gen2 Original Series Delivers Viewers with Unprecedented Access to the Exclusive Side of "Hip Hop - Up, Down, All Around, 360 Degrees" ORLANDO, Fla., March 23 /PRNewswire-FirstCall/ -- Gen2Media Corporation (OTC:GTWO) (BULLETIN BOARD: GTWO) , a fully integrated interactive media, technology and marketing company, today announced that the first three episodes of "HIP HOP 360" are now premiering on Xbox LIVE. This visually stunning and pulsating reality series marks the first show in Gen2Media's growing line-up of planned original programming produced specifically for the online social entertainment and gaming network's 17+ million Xbox LIVE subscribers. Created by Gen2Media's acclaimed production team, the riveting on-demand video series is hosted by DJ Prostyle, one of Urban music's most prominent Heavy Hitter disc jockeys and the founder and CEO of ALL PRO Records. Prostyle travels the globe to hook up Xbox LIVE viewers with the exclusive side of "Hip Hop - Up, Down, All Around, 360 degrees." Delivering provocative insight into the minds, music and lifestyles of chart-busting artists, HIP HOP 360 dishes up unprecedented backstage access to the best stage shows, video shoots, parties, vacation spots and luxury homes of today's giants of Hip Hop, including Rick Ross, Pitbull, Jadakiss, Akon, Gorilla Zoe and Little Wayne, among others. If "you want to be in the know," catch the latest sneak peeks of fresh episodes and the series' trailer at http://www.e360live.com/hiphop360. Gen2Media President Mary Spio stated, "Hip Hop is fueling a multi-hundred billion dollar market worldwide, led by more than 24 million 15-29 year-old men in the U.S. alone who connect with the music and affiliate with the culture. Moreover, a large portion of this same demographic market is migrating away from traditional broadcast mediums to platforms like Xbox as its primary source for on-demand entertainment. Consequently, we expect that HIP HOP 360 will quickly gain a large and loyal fan base among Xbox LIVE subscribers who are actively seeking superior quality and highly engaging Hip Hop-flavored viewing experiences." In addition to HIP HOP 360, Xbox LIVE is also the source for other Gen2Media on-demand programs, including Scribble Jam, America's largest underground Hip Hop event, and Angie Martinez: Interviews with Hip Hop, featuring urban artists discussing their lives, inspirations and latest controversies with the popular HOT 97 radio host. "Gen2Media is intent on meeting the explosive demand for high definition, immersive and experiential entertainment - anywhere, anytime - by developing a robust line-up of original programming and delivering it to content-hungry consumers across our growing distribution network, which now includes Xbox LIVE, TiVo and numerous leading online channels," noted Jim Byrd, Chairman and CEO of Gen2Media. Continuing, he said, "As the tip of the proverbial iceberg, HIP HOP 360 speaks to the creative talent entrenched in our amazing team and serves as an important demonstration of Gen2Media's impressive production capabilities. Just watch as our original content offerings grow to include cutting-edge sports, news, gossip, music, comedy and drama." About Gen2Media Corporation Based in Central Florida, Gen2Media is a fully integrated media, technology and marketing company and owner of the world's first true end-to-end online interactive network that embodies the best of broadcast and broadband. The Company combines world class content creation and production with a cutting-edge, patent-pending Digital Video Publisher and Smart Content Management System(TM), back-end metrics and marketing expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging branded entertainment and infotainment for millions of consumers. Partners include Microsoft Xbox, TiVo, Clear Channel, Emmis Communications and others. Additionally, Gen2Media's acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit http://www.gen2media.com/. Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include, among others, adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Reports on Form 10-K for the fiscal year ended June 30, 2008 and Form 10-Q for the quarter ended December 31, 2008. DATASOURCE: Gen2Media Corporation CONTACT: Dodi Handy, President and CEO of Elite Financial Communications Group, LLC; or Tiffany Korkis or Kathy Addison, Directors of Elite Media Group, +1-407-585-1080, or , all for Gen2Media Corporation Web Site: http://www.e360live.com/hiphop360 http://www.gen2media.com/

Copyright