TV Goods to Roll Out Hulk Hogan Endorsed Line of Pumice-Based Cleaning Products; PumMagic(TM) Product Line Draws Interest of Big
February 08 2011 - 8:30AM
Marketwired
H & H Imports, Inc. (OTCQB: HNHI) (PINKSHEETS: HNHI), the
parent company of TV Goods Holding Corporation, which previously
announced that it was testing a single pumice-based cleaning
product endorsed by Hulk Hogan, today announced that the Company
has developed a complete line of the cleaning products, and has
rebranded the line as "PumMagicâ„¢."
After receiving feedback from key big box retailers that they
would like to see more than a single product marketed under the
brand, the Company expanded the product line to include not only
cleaners, but brushes, wipes and sponges; some of the most popular
line extensions presently in the market. In addition, the Company
improved and reformulated the product and product packaging.
The Company has reshot the commercial to include the line
extensions and will begin airing the spot shortly. The Company is
planning to launch the products on a global basis through multiple
distribution channels including direct response, Electronic
Retailing, live shopping channels, and retail (including
web-based).
The PumMagicâ„¢ line is a revolutionary new line of pumice-based
cleaning products that are safe enough to wash dishes yet gentle
enough to clean a child's hands. The product line that the Company
will be testing will include a liquid cleaner, a powdered cleaner,
Pop-Up and Bag Pumice Wipes, Shaminator Sponges and bathroom
scrubbers. The product effortlessly removes stains caused by
coffee, ink, wine, juice, soy sauce, makeup, and more. It will be
promoted as "The Cleaner for the Toughest Stains."
TV Goods Chairman Kevin Harrington said, "We were glad to hear
feedback from target retailers that they wanted more than just one
product to sell under our PumMagicâ„¢ line. More products mean more
shelf space and more opportunities for consumers to try our
products across an increased range of uses to create an ongoing
brand loyalty. The Company believes that with the visibility
created by products endorsed by Hulk Hogan, consumers will try the
products and keep coming back once they have tried them because of
how well the entire line actually works!"
Harrington went on to say, "We are also planning to expand the
number of celebrity endorsers that the Company deals with, as we
believe that getting the right individual with the right product
line should affect the sales in a very positive manner and more
quickly increase brand value and awareness. We believe that Hulk is
perfect for this line of cleaning products, and that 50 Cent is the
right man at the right time for the audio line of products.
Continuing into the future, we intend to develop other partnerships
with other celebrities for different lines of products and
services."
About The Company:
H&H Imports, Inc. is the parent company of TV Goods Holding
Corporation. TV Goods Holding Corporation is a direct response
marketing company. We identify, develop, market and distribute
consumer products for global distribution. TV Goods was established
by Kevin Harrington, a pioneer and principal architect of the
"infomercial" industry. Kevin Harrington is an original investor on
the ABC show called Shark Tank; the show is owned by SONY Pictures
and produced by reality TV mogul Mark Burnett. TV Goods was formed
by to build upon the track record of success of its management
team, responsible for over 500 infomercials and spots accounting
for over $4 billion in sales revenues. For more information go to:
www.TVGoodsInc.com
Forward-Looking Statements Except for statements of historical
fact, the matters discussed in this press release are forward
looking and made pursuant to the Safe Harbor provisions of the
Private Securities Litigation Reform Act of 1995. "Forward-looking
statements" describe future expectations, plans, results, or
strategies and are generally preceded by words such as "future,"
"plan" or "planned," "expects," or "projected." These
forward-looking statements reflect numerous assumptions and involve
a variety of risks and uncertainties, many of which are beyond the
company's control that may cause actual results to differ
materially from stated expectations. These risk factors include,
among others, limited operating history, difficulty in developing,
exploiting and protecting proprietary technologies, intense
competition and additional risks factors as discussed in reports
filed by the company with the Securities and Exchange Commission,
which are available on at http://www.sec.gov.
Contact: TV Goods Holding Corporation Kathryn Goodbread
kgoodbread@tvgoodsinc.com 727-474-0598