BrandMuscle, Inc. Adds Bank One To Its Client Roster Bank One Selects BrandMuscle To Manage Automated Assembly And Delivery of Advertising Campaigns CLEVELAND, Oct. 27 /PRNewswire/ -- BrandMuscle, Inc., a fast-growing, Cleveland-based marketing services agency, today announced that Bank One Corporation has selected the company to manage the automated assembly and delivery of its national and local advertising campaigns. Bank One engaged BrandMuscle to develop and implement an advertising management system that automates the creation, coordination and distribution of advertisements. The advertising tool developed by BrandMuscle will allow essential advertising elements, such as templates, headlines, artwork and copy to be automatically customized, assembled and distributed electronically to print or broadcast media. Glen Zehr, vice president of retail marketing at Bank One said, "With BrandMuscle managing the advertising assembly and delivery process for Bank One, our marketing managers now have the ability to customize each advertisement for their local market. We are able to maintain a consistent brand identity, while at the same time localizing the advertisement to reflect the needs of each market." Bank One joins a growing list of national companies that has selected BrandMuscle to handle their automated advertising. "These are energizing times for us," said Philip Alexander, president and chief executive officer of BrandMuscle, Inc. "National companies such as Bank One are seeking out our company to help create a solution that helps them balance the need for local market customization in their advertising programs with the need to brand their product and services nationally." Alexander added, "We are excited about our partnership with Bank One and look forward to helping the company fulfill its commitment to enhancing their response to local market needs and conditions." About Bank One Corporation Headquartered in Chicago, Bank One Corporation ( http://www.bankone.com/ ), is the nation's sixth-largest bank holding company, with assets of nearly $300 billion. Bank One currently has more than 52 million credit cards issued, nearly 7 million retail households, and over 20,000 middle market customers. It also manages more than $170 billion of clients' investment assets. About BrandMuscle, Inc. Founded in 2000, BrandMuscle, Inc. is a marketing services agency specializing in the development and management of automated advertising assembly, production and distribution. The company has 36 employees in the areas of client services and product development. Clients include some of the nation's leading brands, such as Allstate Corporation, AT&T Wireless, BMW, Hallmark Loyalty Group, Nestle, The Alderwoods Group, Transitions Optical, and MINI USA. For more information on BrandMuscle, visit the Web site at http://www.brandmuscle.com/ . DATASOURCE: BrandMuscle, Inc. CONTACT: Susan Crusoe-Farris of BrandMuscle, Inc., +1-216-454-0205, or cell, +1-330-701-6769, or Web site: http://www.brandmuscle.com/ http://www.bankone.com/

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