SAN FRANCISCO, March 20, 2017 /PRNewswire/ -- Sentient
Technologies, the world leader in distributed artificial
intelligence (AI), today announced that Sentient Ascend, its
AI-powered conversion rate optimization (CRO) solution, has
attracted a host of major new customers, expanded its feature set,
and officially launched its partner program.
With Ascend as part of their toolkit, marketers can carry out
new website experiments 10–100X faster than existing A/B and
multivariate testing solutions, increasing revenue and lead flow.
And because they can test at greater speed, marketers have
additional time and freedom to try many more copy, image, design
and interaction changes to accelerate the path to increased
revenues and conversions.
Companies across a variety of industries—including education,
ecommerce, apparel, and telecom—are turning to Ascend to boost
their conversion rates. And with AI, they're seeing velocity and
performance that was impossible with traditional A/B testing
tools:
- The Cellular Connection (TCC), one of the largest
wireless retailers in the US with over 1,000 locations, is using
Ascend to drive the download of online coupons that bring
customers into one of their stores to purchase mobile phones,
services, and accessories.
"In just three weeks of
testing we saw a 33% increase in coupon sign-up rate", said
Jeff Barger, Demand Generation
Manager at The Cellular Connection. "And that was remarkable as we
hadn't come anywhere close to this with A/B testing tools. We were
also able to optimize across multiple pages and across our entire
coupon funnel which was an added bonus."
- Clicksco Group, a multi-million dollar marketing
services group specializing in customer acquisition, conversion and
content monetization, is using Ascend to radically increase its
testing capacity and velocity across the many sites it operates for
the company and its partners.
"In the world of lead
generation and performance marketing, increasing conversion rates
on your traffic goes straight to the bottom line", said
Jay Bhojani, Chief Revenue Officer
at Clicksco. "We already excel at A/B and multivariate testing, but
with Ascend we've been able to increase our conversion rates—and
our financial services partners' conversion rates—by 5% to 30% or
more in just a couple of months. And we expect even more gains over
time."
- Nexway, a global e-commerce provider for the software
and digital service industry, with clients such as Kaspersky Labs
and Avast, is now offering Ascend to their clients.
"By incorporating Ascend into
our white label Merchant of Record service, our customers can offer
a more streamlined purchase experience that is more enjoyable to
shoppers," said Nexway Founder and Chief Executive Officer
Gilles Ridel. "One of our key
customers has already seen a 17% conversion rate increase."
- ABUV Media, a digital media company that
publishes websites to help people make more informed decisions
about their educational, career, and personal financial futures, is
using Ascend to drive consumer leads for their advertising
clients.
"Ascend opened up whole new
avenues of testing for us," said Danny
Gonzalez, Director of Conversation Rate Optimization, ABUV
Media. "We were able to try basically every message and color on a
simple form widget instead of just a couple. In other words,
380,000 versus two or three combinations. That let us
find a winning design we simply never would have tried—the pink
background was a real surprise—and so was the 45% lift in
conversions in less than two months."
- Cosabella, a family-owned lingerie company
carried in luxury department stores including Neiman Marcus and Selfridges, used Ascend
for its online store to test header, button color, image size and
CTA placement. In just seven weeks, they saw a 38% increase in
conversions.
"Ascend let us increase our
testing velocity and get some really promising results. The first
test alone made me a believer," said Courtney Connell, Marketing Director, Cosabella.
"We also discovered that our family-owned brand resonated better
than free shipping, a message we decided to carry over to in-store
packaging."
New Ascend Features
Sentient Ascend offers a new streamlined workflow, with clearer
UI, the ability to set up multiple experiments at once, a new
'Editor' view and a simplified way to add and create multipage
funnels.
- Experiments view now lets users see past, live and draft
experiments in a single view. This makes it easier to see, edit,
and create many experiments at a time and allows users to carry
over winning candidates to new experiments.
- Editor view now offers a much simpler way for users to
add variations to multiple pages in their funnel, as well as
preview what 'evolution' will look like, and use existing browser
cookies to make changes to pages much deeper in a customer's
website.
For more information about these new features read our blog.
Sentient Ascend Partner Program
Sentient's new Ascend Partner Program has been created to help
companies that need additional strategy or execution support in
either designing or setting up new experiments powered by Ascend.
This global network of 16 companies are experts in conversion with
core competencies in testing using AI. They help to deploy Ascend
to any company looking to increase leads, sales, conversions or
other defined KPIs. Partners include: Condorly, Conversion Kings,
Conversion Science, Conversion Uplift, Conversion.com,
Conversionista!, ConversionXL, CROMetrics, Disruptive Advertising,
GrayMatter, Neway, Online Dialogue, Outfox, Phoebus G Consulting,
SplitBase, and Venture Aviators.
Contact: Josh Stanbury, +44 7590
720 870, press@sentient.ai
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SOURCE Sentient Technologies