DALLAS, June 29, 2020 /PRNewswire/ -- BLK, the largest
dating app for Black singles, launched a new in-app engagement
entitled #BLKVoices to create a space for users to
sound-off and express their views on timely social and cultural
topics. In support of and inspired by the Black Lives Matter
movement that spurred a global call for action, the first
#BLKVoices initiative, Educate An Ally, will prompt users to share
their thoughts on how non-Black allies can help the Black community
in the continued fight for racial equality and justice.
"At BLK, it's not about 'standing in
solidarity' with the Black community, because we are inherently
part of the Black community. We have been standing, marching, and
living unapologetically in our melanin, and now it's time for
non-Black allies to educate themselves and show up for the Black
community," expressed Jonathan
Kirkland, Director of Brand Marketing for BLK.
With over 3 million downloads, BLK is committed to getting the
voices of its users heard beyond familiar circles, extending its
platform as a place to encourage education and dialogue with
broader audiences around the topics of racism and discrimination.
BLK will work with media outlets and partners to amplify the
Educate an Ally responses.
Leading up to the #BLKVoices launch, the app has also donated to
several national and local organizations as well as shared and
promoted links to resources related to mental health, local
activism, bail relief for protestors, and legal and legislative
organizations. With the current COVID-19 pandemic exacerbating the
higher levels of stress Black Americans experience as a result of
discrimination, BLK understands that it's more important than ever
to provide easily accessible tools that can help address the
community's needs.
#BLKVoices is driven by BLK's overall mission to create a
community that spotlights the Black experience while nurturing and
uplifting Black people with love.
- LOVE, BLK.
ABOUT BLK:
BLK was introduced in August 2017 and is currently the leading dating
and lifestyle app for Black singles. With a goal of helping users
find love at its core, BLK has built a community and space where
Black love in all its forms and expressions can happen every day.
BLK's mission is simple: bring Black people together to spark
meaningful connections.
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SOURCE BLK
