IRVINE, Calif., Aug. 5, 2020 /PRNewswire/ -- ATTOM Data
Solutions, curator of the nation's premier property database, is
pleased to announce its vice president of marketing, Kara Taylor, has been named a 2020 Woman of
Influence by HousingWire. This unique annual program, the
first such national effort of its kind, was launched to honor
high-achieving women across the U.S. housing economy – from
residential mortgage lending, servicing, technology, and
investments, to real estate.
The recipients of the tenth annual Women of Influence awards
were selected by HousingWire's Editorial Selection Committee based
on their professional achievements within their organizations, but
contributions to the overall industry, community outreach, client
impact and personal success also factored into the committee's
decision.
Taylor is featured on the cover of the August 2020 issue of HousingWire Magazine and
quoted in the lead article which looks at how the current public
health crisis and consequent economic fallout has forced a
"reckoning of authenticity' for the housing industry. According to
the article, in this moment, it's women in marketing,
communications and human resources – those often-underestimated
'soft skills' – whose strengths lead companies' effective
responses. It's people – usually women – in those roles who become
the voice of the company that reassures, directs, finds a new way
forward together.
The article describes how Taylor has navigated through the
crisis, and how skills traditionally attributed to women have been
front and center in keeping ATTOM on track, people on task, and
customers and business partners confident of the company's ability
to quickly rally a response. The mechanics of remote collaboration
are the least of Taylor's worries. As VP of marketing for ATTOM,
she took the lead in ensuring that the firm's staff – mainly
quantitative-minded analysts and number crunchers – felt the
support.
"It's nurturing that women tend to be better at and that's what
this situation calls for," notes Taylor. "A health care crisis on
such a huge scale is intrinsically threatening at an elemental
level. That means that employee communication is really about
reassurance; frightened people can't concentrate. In such
situations, women intuitively gravitate toward communication - lots
of it, in lots of different ways, on lots of different levels."
Taylor has played a key role in ATTOM's recent strategic
initiatives to bring more comprehensive real estate data to the
marketplace, including the acquisitions of Home Junction Inc. in
July 2020 and Onboard Informatics in
February 2018. Taylor also played a
key role in ATTOM's acquisition by private equity-firm Lovell
Minnick Partners in January 2019, to
position the company for strategic growth. Each of these
initiatives were driven by the company's mission to provide premium
property data that fuels innovation and arms businesses and
consumers with real estate data solutions that drive profitable
business decisions and sustain growth.
Click here to view ATTOM's Table of Data Elements
"This year's Women of Influence represent leaders who have faced
some of the most unprecedented challenges the housing industry has
seen in years," HousingWire Magazine Editor Kelsey Ramírez said. "Their strength set an
example of leadership that impacted not just their teams or
companies but the industry overall. This was one of the most
competitive years we have ever seen for the award, and we are proud
to introduce you to the top 100 Women of Influence."
About ATTOM Data Solutions
ATTOM Data
Solutions provides premium property data to power
products that improve transparency, innovation, efficiency and
disruption in a data-driven economy. ATTOM multi-sources property
tax, deed, mortgage, foreclosure, environmental risk, natural
hazard, and neighborhood data for more than 155 million U.S.
residential and commercial properties covering 99 percent of the
nation's population. A rigorous data management process involving
more than 20 steps validates, standardizes, and enhances the data
collected by ATTOM, assigning each property record with a
persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse
fuels innovation in many industries including mortgage, real
estate, insurance, marketing, government and more through flexible
data delivery solutions that include bulk file licenses, property
data APIs, real estate market trends, marketing lists, match
& append and introducing the first property data delivery
solution, a cloud-based data platform that streamlines data
management – Data-as-a-Service (DaaS).
About HW Media
HW Media is the leading digital
community for real estate, financial services and fintech
professionals to engage, connect and gain knowledge. Founded in
2016 through the acquisition of HousingWire, HW Media is based in
Dallas, TX with team members
across the country. HW Media is owned by Riomar Capital.
About HousingWire
HousingWire is the most influential
source of news and information for the U.S. mortgage and housing
markets. Built on a foundation of independent and original
journalism, HousingWire reaches over 60,000 newsletter subscribers
daily and over 1.0 million unique visitors each month. Our audience
of mortgage, real estate and fintech professionals rely on us to
Move Markets Forward. Visit www.housingwire.com or
www.solutions.housingwire.com to learn more.
Media Contact:
Christine
Stricker
949.748.8428
christine.stricker@attomdata.com
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SOURCE ATTOM Data Solutions
