SAN FRANCISCO, Oct. 28, 2020 /PRNewswire/ -- The Naked Market,
the San Francisco-based CPG brand,
has closed their $6MM seed funding round, with participation from
investors including: Holtzbrinck Ventures, BEB Capital,
Rick Rieder (BlackRock's Global
Chief Investment Officer of Fixed Income), Integrated Capital,
Sequoia Capital's Scout Fund, NFQ Capital, Yves Potvin (founder of Garden Protein), and
Liberty Ventures.
The Naked Market surpassed its 2020 sales target goal by 400%,
driven by their burgeoning D2C business, and the funding secured in
this capital raise will aggressively increase their product line by
six additional brands in the next 12 months. Today, The Naked
Market launched the first of these brands, Project
Breakfast. Project Breakfast is a plant based & keto
friendly morning beverage available in three flavors, Vanilla Chai,
Green Tea Matcha, and Morning Chocolate. The new offering provides
a clean, smooth tasting alternative to other options on the market
with 14 grams of protein, 3G Net Carbs, 2 grams of sugar and
enriching MCT Oils.
"We spent years being underwhelmed with healthy breakfast
options available for on-the-go people like ourselves," said The
Naked Market co-founder and CEO Harrison
Fugman. "Project Breakfast provides a delicious, high
protein & low net carb alternative to start your day that we
hope provides the current health-conscious generation with a new,
clean way to enjoy their mornings."
Founded in 2019, The Naked Market has built a robust profile of
brands that are taking on comfort-food classics with a nutritious
twist. Starting with their acai Beach House Bowls and expanding
into Flock Chicken Chips, and AvoCrazy Avocado Puffs, the company
has quickly launched products that taste delicious and also give
back to their communities with one-for-one giveback models built
into each product.
To learn more about The Naked Market visit thenakedmarket.com
and @thenakedmarket on Instagram. To learn more about Project
Breakfast, visit projectbreakfast.com.
ABOUT THE NAKED MARKET:
The Naked Market was created by three friends who came together
over their love of food and displeasure with the lack of truly
healthy options on the market — particularly from the category
leaders that are familiar household names. With the definition of
"healthy" having changed over recent years, The Naked Market is the
answer to the industry's stagnant innovation. Their omni-channel
food & beverage business creates and launches health-oriented
brands across a variety of categories, embracing data &
advanced manufacturing technologies to bring consumers the products
they are looking for. Most importantly, each brand is aligned with
a meaningful cause or charity that resonates with the company's
values. To learn more, visit TheNakedMarket.com.
Contact: Alexander Kost
Email: alex@thenakedmarket.com
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SOURCE The Naked Market
