SAN JUAN, Puerto Rico,
Aug. 9, 2021 /PRNewswire/
-- Discover Puerto Rico, the
Island's non-profit Destination Marketing Organization (DMO), has
identified eight under-discovered locations throughout the Island's
vast landscape as part of a new travel content series, "Population:
YOU." As travelers look to explore more of the outdoors and less
populated attractions, Puerto Rico
is the epitome of a fly and drive destination given its
unparalleled and vast natural offerings. In collaboration with the
Puerto Rican Department of Natural and Environmental Resources
(DRNA) and local municipalities, "Population: YOU" signage has been
installed with GPS coordinates for travelers looking to truly
explore off-the-beaten-path gems.
"Travelers have developed a newfound appreciation for traveling
consciously, and Puerto Rico is
the ideal destination for those who want to reconnect with nature,
but not the crowds. Through 'Population: YOU,' we encourage the
exploration of the Island's natural resources safely and
responsibly. American travelers will quickly realize that
Puerto Rico has the allure of an
exotic destination with the ease and convenience of not needing a
passport," said Brad Dean, CEO of
Discover Puerto Rico.
From hidden waterfalls to secluded beaches, each
location has been intentionally chosen and many can only be
discovered by foot or by sea—their names will not be revealed.
The eight locations are marked with a locally sourced,
environmentally friendly sign with the location's latitude and
longitude coordinates and a clue because over the next month,
Discover Puerto Rico will share a scenic picture of each
"Population: YOU" sign through its website, Facebook, and Instagram
pages and ask followers to find these hidden gems next time they
venture to the Island. Hint, explorers will find themselves, and
possibly only themselves, and…
- A wondrous waterfall
- A forest of pristine pinecones
- A canyon full of curiosities
- An off the beaten path beach paradise
- A delightfully uninhabited island
- A few singing coquís
- An occasionally accessible beach cave
- A couple of curious seagulls
"We're excited to see this initiative come to fruition and
appreciate the work that Discover Puerto Rico has put into
generating awareness of our natural wonders that can be found
throughout the Island," said Rafael Machargo Maldonado, Secretary
of DRNA. "Our Island truly has so much to offer and we look forward
to having travelers continuing to experience Puerto Rico off the beaten path with our help
and guidance."
Discover Puerto Rico has also
enlisted the help of on-Island influencers Luis Sousa, of @sousa_pr, and Miguel Camilo, of @latitudperfecta, to help
identify these hidden gems and tease the locations with scenic
images and footage to entice adventurers to their homeland.
Discover Puerto Rico will reshare
photos of adventurers who visit Puerto
Rico, find these locations, snap a photo and share on
Instagram tagging #PRPopulationYou. These signs will remain
installed well beyond the summer months for those who would like to
seek out these locations and add them to their future travel
plans.
Outside of these eight distinct locations, Puerto Rico has a plethora of natural
offerings for travelers to explore, including three of the world's
five bioluminescent bays, the only rainforest in the U.S. forest
service, El Yunque Rainforest, a breathtaking dry forest, stunning
pink salt flats, unique cave systems, and more. As a U.S.
territory, there's no passport, currency exchange, or new phone
plan required for Americans – and English is widely spoken,
offering ease of travel.
It is recommended that visitors check entry
requirements prior to visiting as these have recently been
updated. For example, fully vaccinated travelers coming from the
mainland do not require a negative COVID test result upon entry.
Additionally, masks are no longer required for outdoor spaces for
fully vaccinated travelers, among other protocols. Follow
Discover Puerto Rico's social channels on Twitter, Instagram,
and Facebook to stay up-to-date on the latest, and for
more information about Puerto Rico and things to know ahead of
time as you plan to book, visit DiscoverPuertoRico.com.
*Editor's Note: To download images of Population: YOU locations,
click here; the 2-minute campaign video, click here; and the
30-second campaign video, click here. When using these assets,
please credit Discover Puerto Rico.
About Discover Puerto Rico:
Discover Puerto Rico is a newly
established private, not-for-profit Destination Marketing
Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier
travel destination. The DMO brings prosperity to the people of
Puerto Rico by collaboratively
promoting the Island's diversity and uniqueness for leisure and
business travel, and events. It is responsible for all global
marketing, sales, and promotion of the destination and works
collaboratively with key local governmental and non-governmental
players throughout Puerto Rico's
visitor economy and the community at large, to empower economic
growth. To discover all the beauty the Island has to offer,
visit DiscoverPuertoRico.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/puerto-rico-highlights-eight-under-discovered-wonders-for-travelers-to-explore-301351307.html
SOURCE Discover Puerto Rico
