LEOMINSTER, Mass., Nov. 10, 2021 /PRNewswire/ -- DAH!,
maker of premium, slow-cultured yogurts that merge the time-tested,
ancient wisdom of India's culinary
traditions with the precision of modern methods and technologies,
today announced that Indian-American author, TV host, producer
and culinary expert Padma Lakshmi has joined the company as a
board advisor and brand partner. In her new position with DAH!,
Lakshmi will work hand-in-hand with the executive team and board of
directors to advise on the overall direction of the company, brand
equity and innovation strategy, and lend her expertise to the
research and development department to help craft and test new
products and flavors.
"I think DAH!'s Lassi (yogurt smoothie) is special because it
has more probiotics and less sugar than a lot of drinkable yogurts.
I'm looking forward to sharing this with the American public
because it may be something new for them," said Padma Lakshmi. "It
can play a vital role in gut health, nutrition, in getting enough
protein, and in being a great addition to our diet that's just
plain delicious."
On November 10, DAH! will release
Tomato with Mixed Berries Lassi, a new product crafted in
partnership with Lakshmi and inspired by her New York Times bestselling children's book
"Tomatoes For Neela." Born in India, Lassi is a yogurt smoothie cooked at a
lower temperature for a longer period of time yielding a smooth,
richly textured, intensely flavorful product. DAH!'s Lassi
varieties are always made with real fruit and pack 60 billion live
probiotics per 32-oz. bottle, making them not only delicious but
also excellent for digestive health. Tomato with Mixed
Berries will join DAH!'s existing portfolio of Lassi yogurt
smoothies, including Alphonso Mango
(with mangoes sourced from India),
Plain (with no added sugar), Vanilla with Cardamom,
Strawberry with Mint and Peach with Honey.
"We are beyond honored for Padma to join our team, and bring
along her wealth of food knowledge and understanding of consumer
behavior," said Pamela Goldberg, CEO
and board member of DAH!. "With Padma's passion and partnership, we
have no doubt that Lassi will soon be a household name."
Tomato with Mixed Berries Lassi is now available to order
direct-to-consumer at www.dahlicious.com. DAH!'s India-inspired yogurts are available in
traditional and natural grocery stores nationwide, including Whole
Foods Market, Sprouts Farmers Market, Wegmans, Fresh Direct, Market
Basket, Bristol Farms, select Kroger locations and more, plus for
delivery on Instacart.com.
To learn more about DAH!, please
visit www.dahlicious.com.
About DAH!
DAH! merges the time-tested, ancient
wisdom of India's culinary
traditions with the precision of modern methods and technologies to
produce premium, slow-cultured products high in probiotics in dairy
and plant-based offerings. DAH!'s current product line-up includes
Lassi, a slow-cultured drinkable yogurt smoothie; Dahi, a
traditional Indian yogurt that's smooth and creamy; and Almond, a
plant-based yogurt that contains an entire serving of almonds in
each cup. Each is crafted with better-for-you, wholesome
ingredients, like whole milk and real fruit, packed with 15 billion
probiotics per serving (60 billion total in 32-oz. cartons), which
is the highest amount of probiotics per serving on the market, and
is gluten-free, kosher and slow-cultured with no artificial
flavorings or essences. DAH! products are available in traditional
and natural grocery stores nationwide, including Whole Foods
Market, Sprouts Farmers Market, Wegmans, Fresh Direct, Market
Basket, Bristol Farms, select Kroger locations and more, plus for
delivery on Instacart.com. To learn more about DAH!, please
visit www.dahlicious.com.
About Padma Lakshmi
Padma Lakshmi is an Emmy-nominated
food expert, television producer, host and The New York Times best-selling author. She is the
creator of the critically acclaimed Hulu series Taste the
Nation, winner of the 2021 Critics Choice Award.
Taste the Nation will return for a holiday seasonette in
November 2021, and its second season
will begin filming in early 2022. Lakshmi also serves as host and
executive producer of Bravo's two-time Emmy-winning series Top
Chef.
Lakshmi is co-founder of the Endometriosis Foundation of America
(EFA) and an American Civil Liberties Union (ACLU) Artist
Ambassador for immigrants' rights and women's rights. Lakshmi was
also appointed a Goodwill Ambassador for the United Nations
Development Programme (UNDP).
Press Contact:
Power Digital Marketing
dah@powerdigital.com
Sales Contact:
Sales@Dahlicious.com
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