ATLANTA, Dec. 9, 2021 /PRNewswire/ -- The magic and
merriment of this holiday season continues with a virtual story
time on YouTube with special guest, actress Brenda Song, hosted by The Lumistella Company,
the home of The Elf on the Shelf.
Beginning today, families can join in and watch Brenda as she
reads through this humorous and festive tale about one Scout Elf's
mission to serve up the perfect Christmas Eve, which almost ends in
disaster before Santa saves the day. The special story time can be
found on The Elf on the Shelf's Official YouTube channel:
(https://www.youtube.com/ElfOnTheShelf).
"Christmas is a very special time of the year, and I am honored
that Santa, his Scout Elves and The Lumistella Company invited me
to be part of this fun family tradition and virtual reading of
The Elf on the Shelf's Night Before Christmas," says actress
Brenda Song. "My family and I are
excited each year when the Scout Elves return, and that's why it's
such a thrill to be sharing this magical story with families all
over the world this holiday season."
The Elf on the Shelf's Night Before Christmas is a
beautifully illustrated picture book that captures the excitement
and childlike wonder children feel as they anticipate a visit from
Santa Claus, all from a Scout Elf's perspective. Full of
action and humor, this update to the classic Night Before Christmas
story maintains the magic of an encounter with Santa Claus, with
added hilarity as one Scout Elf attempts to save the household from
a Christmas Eve disaster.
"Working alongside Santa Claus, it is our job to bring forth the
magical stories of Santa's North Pole," says Christa Pitts, co-CEO of The Lumistella Company.
"Reading The Elf on the Shelf's Night Before Christmas is a
treasured holiday tradition and having a special guest like Brenda
to bring the story to life is a treat."
In addition to "The Elf on the Shelf's Night Before
Christmas Storytime" featuring actress Brenda Song, fans can enjoy a Christmas-themed
YouTube playlist hosted by the world's greatest ELFLUENCER, Scout
Elf Joe, which features original songs from The Lumistella Company,
including "Santa's Letters Everywhere," "Christmas Carol Merry
Mashup," and "The Elf on the Shelf's Night Before Christmas Song,"
alongside other festive music videos from around the world.
To participate, families can log onto
www.youtube.com/ElfOnTheShelf beginning today.
About The Lumistella Company
CCA and B, LLC d/b/a The
Lumistella Company, headquartered in Atlanta, Georgia, is the official source for
the stories of Santa's North Pole. Originally founded in 2005 by a
mother and daughter team, the company is home to a number of iconic
Christmas brands, including: The Elf on the Shelf®, Elf Pets®, and
Elf Mates®. Each of these brands, along with their global portfolio
of intellectual property, is managed by The Lumistella Company and
distributed through a broad assortment of consumer products,
engaging brand experiences and original entertainment designed to
create joyful family moments at Christmastime.
MEDIA CONTACT:
Kelley
DeVincentis
Southard Communications
325593@email4pr.com
212-777-2220
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SOURCE The Lumistella Company
