Aflac collaborates with Mediaplanet for their "Black Health in
America" campaign; shares how My Special Aflac Duck® brings comfort
to children with sickle cell disease and pediatric cancer
NEW
YORK, June 9, 2022 /PRNewswire-PRWeb/ -- This
World Sickle Cell Awareness Day, Mediaplanet is proud to announce
its collaboration with Aflac — a leader in supplemental health
insurance — on its cross-platform campaign, "Black Health in
America."
Approximately 100,000 Americans suffer from sickle cell disease,
including an astounding 1 in every 365 babies born to Black or
African American parents. To help the families and children
impacted by this disease, Aflac adapted their feathery companion,
My Special Aflac Duck®. This soft and cuddly social robot,
originally designed to help children through their journey with
cancer now also helps kids with sickle cell prepare for medical
procedures, communicate their feelings, practice distraction
techniques, and more. My Special Aflac Duck helps families all over
the country and is free of charge.
"Children can practice some of the procedures they are going
through, and My Special Aflac Duck helps them feel less afraid,"
explains Buffy Swinehart, senior
manager, Aflac Corporate Responsibility. "It also comes with seven
different 'feeling cards' — when you tap the duck's chest with one,
it acts out the feelings — because children often have a hard time
expressing their emotions."
My Special Aflac Duck also has a companion app where children
can visit virtual planets and escape to their "happy place". The
duck can even become a sound machine to help children sleep in a
noisy hospital setting.
This is just one of the many things Aflac does to help patients
and their parents. They have also donated over $160 million to childhood cancer and blood
disorder research and made it their mission to help support the
sickle cell community.
To request or learn more about My Special Aflac Duck, please
visit myspecialaflacduck/sicklecell.
Press Contact:
Danielle Elbert
Mediaplanet
danielle.elbert@mediaplanet.com
Aflac | WWHQ | 1932 Wynnton Road | Columbus, GA 31999
Media Contact
Donna Nuriel, Mediaplanet,
3053007088, donna.nuriel@mediaplanet.com
SOURCE Mediaplanet
