MOUNTAIN VIEW, Calif. and MUMBAI, India, Apr 17, 2023 - (ACN
Newswire) - CleverTap, the World's #1 retention cloud, today
announced the integration of OpenAI with the CleverTap platform and
launched its AI-generated content creator Scribe. The AI content
feature can generate campaign creatives, analyze emotions, and
rewrite them keeping in mind a specific emotion that resonates with
the brands' users. The feature will be rolled out to customers in
April.
Scribe can interpret the emotion of messages and suggest the best
alternative that users are more likely to engage with. Growth
marketers can now auto-generate emotionally relevant copies and
expedite content development by using just a few keywords on
Scribe. The technology enables brands to automatically determine
the tone of their messages. Marketers can leverage user engagement
data based on emotion analysis to develop hyper-personalized
content that is consistent with the brand, and also resonates with
the user. Scribe is currently available to CleverTap Enterprise
Customers on an invite basis.
Based on studies showing how much more value an emotionally
connected customer adds, CleverTap has identified five fundamental
emotions in MarTech. Namely, fear of missing out (FOMO),
anticipation, trust, joy, and surprise - that are integral
parameters in the digital world. Scribe has the capacity to produce
and analyze content taking these factors into account. For
digital-native businesses aiming to boost conversions with the aim
of emotionally intelligent content, this will be a game-changer -
driving increased visits, swipes, and spending.
Although marketers can personalize the way their customers connect
with a brand, they will be able to go a step further with Scribe
and customize the emotion of the messages marketers send out.
Consider the following two examples of messages that have the same
meaning but vastly different emotion scores - ultimately appealing
to different audiences.
1. 50% off on shoes! Offer ends tonight!
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap1.jpg
2. Hurray! You have won 50% off on shoes. Coupon is valid
today.
https://www.acnnewswire.com/docs/Multimedia/20230417.CleverTap2.jpg
"Studies show that marketers only have 2 seconds to capture users'
attention in the digital realm. This gives marketers a very brief
window to engage their users by tapping into the right emotions and
AI enables brands to build these customized campaigns. These
advancements in AI will open up the next frontier for marketers and
bring back the 'tech' in MarTech." said Jacob Joseph, Vice
President Data Science, CleverTap, "We're excited to launch Scribe
- our very own OpenAI powered AI content creator to help our
customers generate personalized, emotionally relevant messaging to
stay connected with users and strengthen digital
relationships."
About CleverTap
CleverTap is the World's #1 Retention Cloud that helps app-first
brands personalize and optimize all consumer touch points to
improve user engagement, retention, and lifetime value. It's the
only solution built to address the needs of retention and growth
teams, with audience analytics, deep-segmentation, multi-channel
engagement, product recommendations, and automation in one unified
product.
The platform is powered by TesseractDB(TM) - the world's first
purpose-built database for customer engagement, offering both speed
and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts,
TED, English Premier League, TD Bank, Carousell, AirAsia, Papa
John's, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global,
Accel, and CDPQ the company is headquartered in Mountain View,
California, with presence in San Francisco, New York, Sao Paulo,
Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and
Jakarta. For more information, visit clevertap.com or follow on
LinkedIn and Twitter.
Forward-Looking Statements
Some of the statements in this press release may represent
CleverTap's belief in connection with future events and may be
forward-looking statements, or statements of future expectations
based on currently available information. CleverTap cautions that
such statements are naturally subject to risks and uncertainties
that could result in the actual outcome being absolutely different
from the results anticipated by the statements mentioned in the
press release.
Factors such as the development of general economic conditions
affecting our business, future market conditions, our ability to
maintain cost advantages, uncertainty with respect to earnings,
corporate actions, client concentration, reduced demand, liability
or damages in our service contracts, unusual catastrophic loss
events, war, political instability, changes in government policies
or laws, legal restrictions impacting our business, impact of
pandemic, epidemic, any natural calamity and other factors that are
naturally beyond our control, changes in the capital markets and
other circumstances may cause the actual events or results to be
materially different, from those anticipated by such statements.
CleverTap does not make any representation or warranty, express or
implied, as to the accuracy, completeness or updated or revised
status of such statements. Therefore, in no case whatsoever will
CleverTap and its affiliate companies be liable to anyone for any
decision made or action taken in conjunction.
For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com
IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co
Source: CleverTap
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