The Men's Shop introduces reinvigorated
portfolio of men's fragrances, adds skincare and beard care to its
lineup
COLUMBUS, Ohio, May 15, 2023
/PRNewswire/ -- This May, Bath & Body Works is taking its focus
on growing its men's business to the next level. In the past three
years, the retailer has grown its men's category by nearly 50%
through continued product evolution and assortment expansion,
including the latest introduction of new skincare and beard care
collections, launching May 15.
"We created the Men's Shop as a way to give the growing male
customer base their very own destination within our brand to create
and customize a product experience to complement their lifestyle,"
said Betsy Schumacher, Chief
Merchandising Officer at Bath & Body Works. "Because we know
these customers are not only incredibly loyal, but also highly
engaged and eager to try new products, we are constantly looking
for ways to introduce them to on-trend fragrances, must-try key
items and white space categories that will make their routine as
fun as it is functional."
As a global leader in personal care and home fragrance
categories, Bath & Body Works is filling this grooming white
space within their portfolio and creating a destination for
customers to discover new dermatologist-tested products in these
two brand new grooming categories. The skincare and beard
collections include:
- Daily Face Wash: with Aloe. Refreshes skin and leaves it
feeling restored while maintaining your natural moisture
barrier
- Exfoliating Face Wash: with Aloe and Vitamin E. Cleanses
and exfoliates for skin that feels refreshed
- Daily Face Lotion: with Hyaluronic Acid. Hydrates in a
lightweight, non-greasy formula for nourished skin
- Hydrating Face Cream: with Hyaluronic Acid. Instantly
moisturizes, leaving skin feeling soft and looking healthy
- Beard & Face Wash: with Aloe and Vitamin B5. Washes
away dirt, leaving beard and skin feeling fresh, clean and looking
healthy
- Beard Oil: with Coconut Oil and Vitamin E. Conditions
for a softer-feeling beard
- Beard & Scruff Cream: with Shea Butter. Nourishes facial hair and leaves
skin feeling soothed
Just in time for Father's Day gifting season, Bath & Body
Works has also announced the return of its Hero fragrance,
featuring notes of Fresh Cardamom, Vetiver Root and White Cedar.
Now in expanded forms, the assortment includes the brand's core
lineup of body care products including: Cologne, Body Wash, Ultimate
Hydrating Body Cream, Body Spray and the NEW
Antiperspirant Deodorant, that protects against sweat and
provides 24-hour odor protection. In addition to these all new
collections, the brand has given its entire men's fragrance and
body care assortment a new, elevated look. The entire Men's Shop
update allows customers to personalize their routines in more ways
than ever before and creates a one stop shop for all things
grooming and men's fragrance lifestyle.
For more information and to shop the full assortment beginning
Monday, May 15, visit the Men's Shop
at Bath & Body Works stores nationwide, online at
bathandbodyworks.com or in the My Bath & Body Works app.
ABOUT THE MEN'S SHOP
As one of the fastest growing
categories for Bath & Body Works over the past three years, The
Men's Shop at Bath & Body Works offers customers an array of
products, from everyday body and hair care to home fragrance,
allowing for the most uniquely customized grooming experience. With
a newly reinvigorated look and feel, Bath & Body Works
reintroduced its bestselling men's fragrances with elevated
packaging and has added new, efficacious products and categories to
offer customers even more ways to customize their grooming
routines.
ABOUT BATH & BODY WORKS
Home of America's Favorite
Fragrances®, Bath & Body Works is a global leader in personal
care and home fragrance, including top-selling collections for fine
fragrance mist, body lotion and body cream, 3-wick candles, home
fragrance diffusers and liquid hand soap. Powered by agility and
innovation, the company's predominantly U.S.-based supply chain
enables the company to deliver quality, on-trend luxuries at
affordable prices. Bath & Body Works serves and delights
customers however and wherever they want to shop, from welcoming,
in-store experiences at more than 1,800 company-operated Bath &
Body Works locations in the U.S. and Canada and more than 425 international
franchised locations to an online storefront
at BathandBodyWorks.com.
Contact:
Lindsay Leff Nemzer
Bath & Body Works
PublicRelations@BBW.com
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SOURCE Bath & Body Works
