America's Craft Lemonade Canned Cocktail
Releases New Flavors, Beach Variety Pack and Refreshed Packaging
Rollout
NEW
YORK, May 16, 2023 /PRNewswire/ -- Fishers
Island Lemonade proudly announces the launch of two brand new
flavors just in time for summer: Blueberry Wave and Nude Peach.
These new flavor introductions mark the brand's second-ever line
extension.
America's Craft Lemonade Canned Cocktail
Releases New Flavors, Beach Variety Pack and Refreshed Packaging
Rollout.
Launched by female founder Bronya
Shillo in 2014, Fishers Island Lemonade pioneered the canned
cocktail category as one of the first spirit-based canned cocktails
created in the United States.
Along with the launch of two new flavors, the brand is debuting an
elevated new look with a lifestyle aesthetic for each of its canned
cocktails and transitioning into paperboard wrap for all four-packs
and variety packs. For example, golf graphics can now be found on
Fishers Half & Half - replacing Fishers Spiked Tea with a new
name - that reflect its popularity on the golf course.
Additionally, ocean wave imagery and beach elements complement the
can and packaging graphics of new Blueberry Wave and Nude Peach
flavors.
The award-winning line of spiked lemonade cocktails is
recognized by Drizly as one of the top selling canned beverages in
the United States, and continues
to be one of the only canned cocktail brands crafted with a
dual-spirits base, combining barrel-aged whiskey, premium vodka,
lemon and honey. Consistent with the rest of the portfolio, the
original Fishers Island Lemonade recipe is the foundation for each
new varietal:
- Fishers Island Lemonade, Blueberry Wave (7% ABV,
$15.99 per 4-pack)
A
flavorsome blend of the original spiked lemonade and real
blueberry. A wave of sweet and tart flavor, perfect for savoring
this classic coastal cocktail.
- Fishers Island Lemonade, Nude Peach (7% ABV, $15.99 per 4-pack)
A peachy combination of
the original spiked lemonade craft cocktail recipe and real peach
for a taste experience that will have you running to the
beach.
- Fishers Beach Variety 8-Pack ($27.99 per 8-pack)
The ultimate summertime
essential, the new Fishers Island Lemonade Beach Pack includes four
cans of Fishers Original, two cans of Fishers Blueberry Wave and
two cans of Fishers Nude Peach.
"Our fruit-forward flavors are made for summer and are clear
winners for the next evolution in our family of lemonades," said
Fishers Island Lemonade Founder Bronya
Shillo. "We have received a strong positive response to the
initial rollout of Blueberry Wave and Nude Peach, and could not be
more thrilled to start seeing them hit shelves. The quality of our
ingredients continues to be a focus for us and we can't wait to
hear how consumers react to the delicious, full-flavor taste
consumers have come to expect from Fishers."
The recipe for the original Fishers Island Lemonade was inspired
by the signature house cocktail, the "Fishers," which was served at
The Pequot Inn which Bronya's family owned and operated on
Fishers Island, New York. It was
there that Bronya had the visionary idea to package the house
cocktail and put it in a can, allowing fans to take the delicious
and distinctly flavorful cocktail with them wherever they went,
providing new convenience and portability for the beginnings of the
ready to drink category. Earlier this month, Spirit of Gallo
announced that they had acquired Fishers Island Lemonade into their
portfolio, a natural next step in Fishers Island Lemonade's growth
as one of the leading contributors to the success of the RTD
category today.
The Fishers Island Lemonade family has earned Gold at the 2023
San Francisco World Spirits Competition, Platinum, Double Gold and
Consumer's Choice Award at the 2022 SIP Awards, Gold at the 2022
Beverage Testing Institute Spirits Review and was recognized by
Impact as a 'Hot Prospect' brand three years in a row, from
2019 - 2021.
The complete Fishers Island Lemonade portfolio is gluten-free
and available direct-to-consumer across the United States and on Drizly in
Colorado, Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, South Carolina, Rhode Island, and Vermont. Fishers Island Lemonade Original (9%
ABV), Half & Half (7% ABV), Pink Flamingo (7% ABV), Blueberry
Wave (7% ABV), Nude Peach (7% ABV) are line priced with an SRP
$15.99 for a 4-pack of cans, Fishers
Fizz (5% ABV) has an SRP $12.99 for a
4-pack of cans, the Variety 8-packs have an SRP $26.99, and the Spirit Pops (7% ABV) are
available in a 10-pack with an SRP $26.99. For more information,
visit www.filemonade.com, follow along on
Instagram @filemonade, or visit on Facebook
at www.facebook.com/FILemonade.com.
About Fishers Island Lemonade
Fishers Island Lemonade is recognized as America's Craft
Lemonade Canned Cocktail, winning dozens of awards for its
one-of-a-kind taste profile and commitment to high quality
ingredients. Launched in 2014 by female-founder Bronya Shillo, Fishers Island Lemonade is
inspired by the signature house cocktail, the "Fishers," served for
decades at The Pequot Inn, which Bronya's family owned and operated
on Fishers Island, NY. It was
there, that while working as a bartender, Bronya had the visionary
idea to package the Fishers Island Lemonade cocktail in a can,
allowing fans to take the delicious and distinctly flavorful
cocktail with them to best enjoy in their happy place, wherever
that may be. All-natural ingredients, premium vodka and barrel-aged
whiskey are the base for the full-flavor family of craft lemonade
cocktails, which now include Fishers Island Lemonade Original (9%
ABV), Fishers Half & Half (7% ABV), Fishers Pink Flamingo (7%
ABV), Fishers Blueberry Wave (7% ABV), Fishers Nude Peach (7% ABV),
Fishers Fizz (5% ABV) and Fishers Island Spirit Pops (7% ABV).
Since the brand's inception, the portfolio of products have earned
Gold at the 2023 San Francisco World Spirits Competition Platinum,
Double Gold and Consumer's Choice Award at the 2022 SIP Awards,
Gold at the 2022 Beverage Testing Institute Spirits Review and was
recognized by Impact as a Hot Prospect brand three years in a row,
from 2019-2021. Fishers Island Lemonade is committed to giving back
to the community through partnerships with several local New
England philanthropic organizations and support of environmental
beach cleanup efforts. To learn more visit www.filemonade.com, and
follow along on Instagram and Facebook @filemonade.
About Spirit of Gallo
For nearly a half a century, the Gallo family has been
growing its portfolio of spirits brands. Spirit of Gallo's mission
is to build the next great American spirits company and to meet the
changing needs of consumers. Spirit of Gallo represents 24 brands
and is now the third largest spirits supplier in the United States by volume. Some of the
award-winning brands include New Amsterdam Vodka, E & J Brandy,
Horse Soldier Bourbon, Tequila
Komos, Camarena Tequila, RumChata, Pink Whitney, Fishers
Island Lemonade, RumHaven, Stratusphere Gin, and the break-out,
spirit-based hard seltzer, High Noon. Additionally, the portfolio
contains an impressive list of both owned and imported luxury
spirits such as The Dalmore Single Malt Scotch, Germain-Robin Brandy, Amaro Montenegro, Don Fulano Tequila and Lo-Fi
Aperitifs. The entire portfolio is featured on
www.spiritofgallo.com.
PR Contact: Rachel Nugent,
KLG Public Relations | rachel@klgpr.com
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SOURCE Fishers Island Lemonade