CHICAGO, May 31, 2023
/PRNewswire/ -- Today, Truly Grass Fed, a premium brand of
sustainably-produced dairy products from the green fields of
Ireland, announced a packaging
refresh of its natural creamy butter and natural cheese lines.
The company is unveiling the new packaging at its booth (Hall B,
booth 3956) next week at the International Dairy Deli Bakery show
in Anaheim, CA. Show attendees
will have the opportunity to sample the brand's latest innovation
launches and portfolio extensions at the booth. The new look
is hitting retailers' shelves now and will continue to roll out
across the US throughout the year.
The new butter packaging features an emerald green and a bold
magenta color while further communicating the benefits and
differentiators of Truly Grass Fed. The packaging places an
emphasis on key product attributes including stating that Truly
Grass Fed's cows spend 250 days on pasture in the lush fields of
Ireland. Truly Grass Fed's
products bring the passion of Irish farmers to the marketplace with
high-quality dairy ingredients.
Along with being non-GMO project verified, Truly Grass Fed's
products are free of all growth hormone rBST and antibiotics, and
are Animal Welfare Approved by A Greener World. Truly Grass Fed's
farms typically have an average of one cow for every two acres of
land, and its farmers share deep bonds with their herds. As a
farmer-owned co-operative organization, sustainability,
regenerative agriculture practices and animal welfare are always
top priorities.
"We're pleased with our new packaging and believe that the
different color scheme will help provide a point of distinction to
consumers when purchasing in-stores," said Jaclyn Crabbe, Marketing Director for Truly
Grass Fed. "We sought to create a design to set our products apart
from a very analogous design approach, where most brands generally
feature blue and yellow hues, and wanted to honor our Irish
heritage, while communicating our premium points of difference and
our sustainability story."
The packaging refresh is the first for the brand since 2019, and
the brand did extensive consumer research and testing to ensure
positive feedback to the changes. In a Quant test, 69 percent of
target consumers preferred the new packaging.
"In addition to our consumers reacting positively to our new
packaging, our key retailers have provided a lot of positive
feedback too, especially when it comes to how our products now
visually stand apart from others on shelves, and can easily speak
to our high-quality proof points" said Conor O'Donovan, General Manager at Truly Grass
Fed.
For more information about Truly Grass Fed, please visit
www.trulygrassfed.com.
About Truly Grass Fed
Truly Grass Fed is a premium brand of Irish dairy products
crafted with integrity and care for people, animals, and the
planet. The brand's distinctively creamy and delicious butter and
cheese are made from cows that are 95% grass-fed, Non-GMO Project
Verified, Animal Welfare Approved by A Greener World and free from
growth hormones and antibiotics. Truly Grass Fed is elevating dairy
to a new standard. The brand is strongly rooted in the art of
farming but deeply dedicated to sustainability, transparency and
progress with wholesome dairy from cows living their best lives
outside, on pasture on average 250 days a year, grazing on green
Irish grass. The Truly Grass Fed seal signifies that the dairy
ingredients inside meet the highest industry standards of quality,
safety, animal welfare and environmental consciousness.
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SOURCE Truly Grass Fed
