Fast-food chain drops nostalgic dessert
treat with caramel sauce
ATHENS,
Ga., June 29, 2023 /PRNewswire/ -- Saucy
chicken chain Zaxby's®, the premium quick-service
restaurant, beloved for its Chicken Fingerz™, wings and legendary
Zax Sauce® just launched Funnel Cakes with powdered sugar and
caramel sauce for dipping, and brand fans are here for it. Starting
at $3.49, the snackable, dunkable,
delicious dessert is available at participating locations for a
limited time only.
"We've been blown away by the response to our Funnel Cakes and
caramel sauce," said Patrick
Schwing, Zaxby's chief marketing and strategy officer.
"Guests are ordering our tender, crispy Chicken Fingerz with their
Funnel Cakes and creating a sweet, savory combo reminiscent of the
Southern staple chicken and waffles."
Zaxby's classic Funnel Cake has a light, fluffy batter that is
served golden brown, topped with powdered sugar and paired with a
creamy caramel sauce. The first-time menu item is already exceeding
expectations, driving incremental sales and increasing check
averages. To kick off the craze, Zaxby's plans to share a sweet and
salty menu hack on its TikTok channel for National Fried Chicken
Day, July 6. The brand is encouraging
fans to find inspiration and create their own salty-sweet
delights.
Brand fans can best satisfy their cravings by ordering ahead in
the Zaxby's app, earning rewards and flavor-packed freebies with 10
points for every $1 spent. To start
earning points immediately for Zax Rewardz™, customers can sign up
online at zaxbys.com/rewards or download the app on Google
Play or the App Store. Guests can
also order ahead for pickup or delivery using the Zaxby's app.
In addition to introducing Funnel Cakes, Zaxby's recently
brought back fan-favorite Southwest Zalad. The summer salad brings
together fire-roasted corn, crunchy tortilla strips, freshly sliced
Roma tomatoes and Cheddar Jack
cheese nestled on crisp mixed greens, topped with Zaxby's grilled
or hand-breaded chicken and is served with Zaxby's own Southwest
Ranch dressing.
About Zaxby's
Founded in 1990, Zaxby's is committed to
serving delicious chicken fingers, wings, sandwiches and salads
with Southern hospitality and a modern twist. Zaxby's iconic
Signature Sandwich received Thrillist's Fasties Award for Best
Fried Chicken Sandwich in both 2021 and 2022. Zaxby's has grown to
more than 900 locations in 17 states and is headquartered in
Athens, Georgia. For more
information, visit zaxbys.com or zaxbysfranchising.com.
Media Contact:
Jacob Teetzmann
Tombras
jteetzmann@tombras.com
423.494.3673
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SOURCE Zaxby's
