MANCHESTER, July 3, 2023
/PRNewswire/ -- OKX, a leading Web3 technology company, ran a
global 'guerrilla marketing' campaign over the weekend highlighting
its new enhanced multi-year partnership with Manchester City
Football club, which saw OKX become the new Official Sleeve Partner
of both Manchester City men's and women's teams.
In the campaign, Cyberpunked images of Manchester City players
Erling Haaland, Jack Grealish, Ruben
Dias, Deyna Castellanos,
Alex Greenwood and Yui Hasegawa were projected onto buildings
across Istanbul and Rio de Janeiro during the night of
June 30.
To give fans the opportunity to enjoy this experience wherever
they are in the world, OKX pushed the boundaries of technology with
a unique augmented reality filter featuring the players in a
futuristic stadium. In this immersive experience, Erling Haaland, Jack
Grealish, Ruben Dias,
Deyna Castellanos, Alex Greenwood and Yui
Hasegawa showcased, for the first time, the OKX sleeve
branding on the 2023/24 Manchester City home kit.
Haider Rafique, CMO at OKX,
said: "A partnership like this deserves to be shared with
the world, which is why we lit up Rio and Istanbul. As our partnership with Manchester
City scales to even greater heights, we remain laser focused on
engaging fans and creating remarkable new experiences for them
using Web3 technology. OKX has more exciting opportunities, in the
coming weeks, for fans of Manchester City to share their love for
their club."
OKX was announced as Manchester City's Official Sleeve Partner
for the men's and women's first teams in a new multi-year agreement
on June 30. As part of the expanded
deal, the OKX brand will feature on the left sleeve of both the
men's and women's first team playing kits and will retain its
position on the left sleeve of the first team training kits, in
addition to appearing across further digital and physical club
assets.
OKX's partnership with Manchester City began in March 2022, first expanding in July 2022 to become the Club's Official Training
Kit Partner for the 2022/23 season. To date, the partnership has
helped introduce the brand to millions of football fans around the
world through innovative Web3 experiences like the OKX Collective,
through which fans can get up-close-and-personal with Manchester
City players and OKX Ambassadors such as Jack Grealish and Alex
Greenwood.
About OKX
OKX is a world-leading technology company building the future of
trading and Web3. Its leading self-custody solutions include the
Web3-compatible OKX Wallet, which allows users greater control of
their assets while expanding access to DEXs, NFT marketplaces,
DeFi, GameFi and thousands of dApps.
OKX partners with a number of the world's top brands and
athletes, including: English Premier League champions Manchester
City F.C., McLaren Formula 1, The Tribeca Festival, golfer
Ian Poulter, Olympian Scotty James,
and F1 driver Daniel Ricciardo.
OKX is committed to transparency and security and publishes its
Proof of Reserves on a monthly basis.
To learn more about OKX, download our app or
visit: okx.com
About Manchester City Football Club:
Manchester City FC is an English Premier League club initially
founded in 1880 as St Mark's West Gorton. It officially became
Manchester City FC in 1894 and has since then gone onto win the
UEFA Champions League, European Cup Winners' Cup, nine League
Championship titles, seven FA Cups and eight League Cups.
Manchester City FC is one of 13 clubs comprising the City Football
Group.
Under manager Pep Guardiola, one of the most highly-decorated
managers in world football, the Club plays its domestic and UEFA
Champions League home fixtures at the Etihad Stadium, a spectacular
53,500 seat arena that City have called home since 2003. Today, the
stadium sits on the wider Etihad
Campus, which also encompasses the City Football Academy, a
state-of-the-art performance training and youth development
facility located in the heart of East Manchester. Featuring a 7,000
capacity Academy Stadium, the City Football Academy is also where
Manchester City Women's Football Club and the Elite Development
Squad train on a daily basis and play their competitive home
games.
Disclaimer
OKX IS NOT REGULATED BY THE FCA, THUS, PROTECTIONS SUCH AS THE
FINANCIAL OMBUDSMAN SERVICE OR FINANCIAL SERVICES COMPENSATION
SCHEME WILL NOT BE AVAILABLE. YOU SHOULD CONSIDER WHETHER YOU
UNDERSTAND HOW CRYPTO WORKS AS THE VALUE OF YOUR ASSETS, INCLUDING
STABLECOINS, CAN INCREASE OR DECREASE AND PROFITS MAY BE SUBJECT TO
CAPITAL GAINS TAX. PAST PERFORMANCE DOES NOT INDICATE FUTURE
RESULTS.
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