GUTHRIE,
Texas, July 24, 2023 /PRNewswire/ -- Whether it's
raising cattle, showing horses or launching a new craft beer, ranch
water or ready-to-drink cocktails, Taylor
Sheridan and the Four Sixes Ranch do everything Texas-big. So it's no surprise that the grand
prize winner in 6666 Grit and Glory national sweepstakes will score
big too—a walk-on role in a future Sheridan show focusing on the
historic Four Sixes Ranch.
Taylor
Sheridan and Four Sixes Ranch launch Grit and Glory premium
beer, ranch water and ready-to-drink cocktails
The national sweepstakes, launched July 17—December 31,
will be promoted through in-store displays, 30 second television
spots in key markets and social media – paid and organic, while
partnering with major retailers in over 8,000 locations. The sweeps
will run until year end—entrants simply scan the QR code on
in-store displays at participating retailers or go to
iheartradion.com/6666sweepstakes before December 31, 2023. In addition to the Walk-On
Role Grand Prize, contestants could win more than 150 other 6666
Ranch inspired prizes, ranging from a custom 6666 Open Fire Grill
from Hooray, Four Sixes Ranch Beef sampler pack, 6666 Grit and
Glory LED Bar Lights and Four Sixes Ranch Supply House sweatshirt
and hat.
"We are riding a retail high," states Tom Larsen, CEO of 6666 Grit & Glory holding
company Homestead Libations. "Just a year after our regional
launch in 2022, our products are a major hit with national and
regional retailers, fueling an unprecedented expansion from last
year's Texas launch to 38 states
this summer! We are expecting to penetrate markets in all 50 states
by year-end." The brand's swift emergence coincides with the buzz
and popularity of Yellowstone, Sheridan's flagship entertainment
franchise. "We are thrilled Yellowstone has filmed at the
Four Sixes Ranch—the show created great awareness of the ranch and
our brand," concluded Larsen.
"From the moment we partnered with Taylor, we've looked forward
to promoting a walk-on role on one of his shows," said Danny
Stepper, Co-Founder & CEO of L.A. Libations, a leading new
beverage development and market introduction company based in
California. "We can't imagine a
better way to create excitement about 6666 Grit & Glory than to
give fans a taste of the inspiration for our products and a chance
to be on the set with a walk-on role." To learn more about
the storied ranch, the brand and the great line-up of craft
beverages, go to 6666gritandglory.com.
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SOURCE Four Sixes