NEW
YORK, July 27, 2023 /PRNewswire/ -- Beauty
industry icons Jerrod Blandino and
Jeremy Johnson have launched their
revolutionary new consumer product house, Toy Box Brands.
Following their departure from Too Faced Cosmetics and the sale
to Estée Lauder Companies for a record breaking $1.45 billion, Brand Founders Jerrod & Jeremy
will introduce a new group of groundbreaking prestige consumer
brands as they continue to disrupt the industry.
Blandino and Johnson are known for creating many famous "world's
first" products during their 24 years at Too Faced Cosmetics,
like the first glitter eyeshadow, best-selling mascara in the
famous "pink tube" and the most successful, award-winning,
innovative lip plumper.
Fueled by Jerrod's legendary creative vision and Jeremy's
strategic business genius, Toy Box Brands will create and lead
world class brands for the modern world, bringing consumers
ground-breaking products and experiences that inspire, elevate and
deliver on their promises. In Jerrod's words, "that's how you
change the world."
Diamond Drunk, the first brand to be released under Toy Box
Brands, is a revolutionary non-toxic, vegan and sustainable high
jewelry cleaner designed to keep your diamond, gold and platinum
pieces refreshed and sparkling with a nightly beauty ritual for
your jewelry.
Diamond Drunk is created with responsibly-sourced 99.5% natural,
plant-derived and vegan ingredients to provide the perfect solution
to outdated, harsh, cleaning products. Every element of Diamond
Drunk is so beautifully decorative that it doubles as a display on
your vanity, with a chic, refillable vessel. Consumers can also
select their "Diamond Detox'' scented concentrate from four
carefully curated modern fragrances and matching vessel
colorways.
"Our mission is to provide a luxurious, non-toxic alternative to
traditional outdated, toxic jewelry cleaning solutions," says
Blandino. "With Diamond Drunk, we want to make it safe, easy and
chic to revive your jewelry's sparkle every day while taking care
of you, your treasures, and the planet."
Diamond Drunk also offers cleaning accessories including:
"Cashmere Cloud" loopless drying and polishing cloth, and the
"Security Guard" drain cover.
In August, Blandino and Johnson will unveil Polite
Society, a new beauty brand powered by world-class artistry
quality, high-performance cosmetics created using clean-science
innovation that break the rules of conventional cosmetics to
redefine the meaning of clean beauty for the modern world. Polite
Society will launch exclusively at ULTA Beauty and
PoliteSociety.com on August 27th.
CONTACTS:
DiamondDrunk@purplepr.com
PoliteSociety@purplepr.com
CLindberg@toyboxbrands.com
WEBSITE:
www.diamonddrunk.com
www.politesociety.com
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SOURCE Diamond Drunk
